Social Marketing Manager - Propel Marketing

Social Marketing Manager

Social Marketing Manager - Quincy, MA

Job Description

We’re looking for a dynamic self-starter to join our Marketing team as Social Marketing Manager. This marketing leader would be comfortable working in a fast-paced, dynamic environment and will work across functional departments to build and optimize social media advertising campaigns. He/She must possess strong analytical skills and have experience with managing high value budgets. This position will be performance oriented, managing campaigns to deliver against established KPIs and set revenue goals.

This is a highly visible leadership role within the organization. Reporting to the V.P of Marketing, the Social Marketing Manager will work closely with their peers in Marketing, Sales, and Product to drive growth in profitability.

Responsibilities

  • Trafficking, managing, and optimizing our corporate social media advertising campaigns, including Facebook & Instagram
  • Manage and optimize ads on other social networks, as needed
  • Use performance data and reporting as a tool to make ongoing recommendations and suggestions to optimize results
  • Proactively tests new features and betas ensuring continued success
  • Advising team members on appropriate ad spend, targeting and potential
  • Create custom reporting.
  • Perform regular audits of all social ads and social sites
  • Assist in developing customer segmentation and targeting strategies
  • Stay abreast of industry trends, competitors, and marketing best practices

Qualifications

    • 2-4 years of experience in social media advertising, including managing high spend Facebook & Instagram ad campaigns
    • Bachelor’s degree in Marketing or related field required
    • Ability to work collaboratively in a fast-paced environment.
    • Experience with Salesforce preferred
    • Strong organizational skills to timely complete projects
    • Acts with a sense of urgency

Founded in 2012, Propel Marketing is an incubated start-up within New Media Investment Group (Nasdaq: NEWM) and is experiencing explosive growth. We are a group of hard working and fun loving individuals that are passionate about delivering digital marketing services to small and medium businesses in the United States.

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