The Senior SEO Specialist serves as an example and level of support in ensuring superior campaign management and delivery of all Search Engine Optimization campaigns. This position is responsible for maintaining high quality results for our clients’ campaigns, reviewing client performance and results, being an available resource for our internal team members, being proactive in providing industry updates/product learnings during team meetings, and serving as a product/strategy expert in collaboration with the Operations Manager, Search and Senior Operations Manager, Search.
Close partnership with key product experts identified on both Operational and Product teams to ensure process and efficiencies are streamlined with positive impact to campaign performance/results and the overall product vision
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the SEO team
Stay current with new advances in search engine optimization, competitive landscape, and keyword research.
Conduct monthly client meetings that cover a variety of campaign topics, including, but not limited to, establishing campaign strategy, reviewing and approving ongoing campaign content/deliverables, and demonstrating campaign performance/ROI in easy to understand terms
Participation in pilot programs to test new ideas or processes as requested
Knowledge & Skills:
Bachelor’s Degree required; Marketing Degree preferred
3-5+ years’ experience managing organic search programs in a client-facing role
Requires hands-on knowledge of best practices in SEO and a proven track-record of delivering qualified traffic and results
Exceptional copywriting and editorial skills
Strong analytical skills with ability to drive meaningful actions from large data sets
Fundamental knowledge and experience with web analytical tools and interfaces (Google Analytics required)
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player
Takes accountability and ownership of his/her own work.