We’re looking for a dynamic self-starter to join our Marketing team as Search Marketing Manager. Reporting to the V.P of Marketing, the Search Marketing Manager will be responsible for Propel Marketing’s corporate pay-per-click (PPC) campaigns. The ideal candidate must possess a deep understanding of paid search. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics. He/She must possess strong analytical skills and have experience with managing high value campaign budgets.
Act as a expert of the search engine marketing for corporate efforts
Be an expert in ppc and stay abreast of new technologies in the search and, overall, digital space
Working knowledge of (Google) Analytics, conversion tracking, e-commerce, and the interplay of ppc/seo and local search
Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing team
Stay current with new advances in search engine marketing, competitive landscape, and keyword research
Google AdWords Certified
2-4 years of experience in managing paid search programs
Proven track record of delivering qualified traffic for customer acquisition .
Bachelor’s degree in Marketing or related field required
Ability to work collaboratively in a fast-paced environment
Expertise in experience with web analytical tools and interfaces (Google Analytics preferred)
Strong analytical skills with ability to drive meaningful actions from large data sets
Acts with a sense of urgency
Founded in 2012, Propel Marketing is an incubated start-up within New Media Investment Group (Nasdaq: NEWM) and is experiencing explosive growth. We are a group of hard working and fun loving individuals that are passionate about delivering digital marketing services to small and medium businesses in the United States.