Search Marketing Manager - Propel Marketing

Search Marketing Manager

Search Marketing Manager - Quincy, MA

Search Marketing Manager – Quincy, MA

Job Description

We’re looking for a dynamic self-starter to join our Marketing team as Search Marketing Manager. Reporting to the V.P of Marketing, the Search Marketing Manager will be responsible for Propel Marketing’s corporate pay-per-click (PPC) campaigns. The ideal candidate must possess a deep understanding of paid search. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics. He/She must possess strong analytical skills and have experience with managing high value campaign budgets.

Responsibilities

  • Act as a expert of the search engine marketing for corporate efforts
  • Be an expert in ppc and stay abreast of new technologies in the search and, overall, digital space
  • Working knowledge of (Google) Analytics, conversion tracking, e-commerce, and the interplay of ppc/seo and local search
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing team
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research

Qualifications

    • Google AdWords Certified
    • 2-4 years of experience in managing paid search programs
    • Proven track record of delivering qualified traffic for customer acquisition .
    • Bachelor’s degree in Marketing or related field required
    • Ability to work collaboratively in a fast-paced environment
    • Expertise in experience with web analytical tools and interfaces (Google Analytics preferred)
    • Strong analytical skills with ability to drive meaningful actions from large data sets
    • Acts with a sense of urgency

Founded in 2012, Propel Marketing is an incubated start-up within New Media Investment Group (Nasdaq: NEWM) and is experiencing explosive growth. We are a group of hard working and fun loving individuals that are passionate about delivering digital marketing services to small and medium businesses in the United States.

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