Search Marketing (PPC) Specialist - Quincy, MA
The Search Marketing Specialist will be responsible for planning, optimizing, implementing and analyzing paid search engine marketing activities. This position is key to future growth and will be responsible for the top-to-bottom coordination of our pay-per-click (PPC) campaigns. The ideal candidate must possess a keen understanding of paid search, ideally in the local, small business space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.
Act as a strong specialist of the search engine marketing channel.
Become a product expert in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content.
Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives.
Integrate strategies and recommendations into other active marketing channels such as Social Media.
Research and manage online advertising programs.
Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
2+ years experience managing paid search programs
Should hold some combination of the following certifications: Google Adwords Certification, Microsoft AdCenter
Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Exceptional copywriting and editorial skills
Strong analytical skills with ability to drive meaningful actions from large data sets
Fundamental knowledge and experience with web analytical tools and interfaces.
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player
Takes accountability and ownership of his/her own work
If this sounds like you, please upload your resume and cover letter below!