Marketing Engineer - Propel Marketing

Marketing Engineer

Marketing Engineer

Marketing Engineer

We are searching for a talented marketing engineer and front-end web developer to join our team and help us build a great lead generation engine. You will create beautiful interfaces using a modern approach.

We are re-imagining our company website to build it into the primary lead generation and customer acquisition vehicle for our company. Experience and expertise in WordPress, PHP, HTML and at least one e-commerce platform is highly desired. Bonus points if you have experience with Illustrator or Photoshop!

This is a key position within our marketing team reporting to the VP of Marketing. Our office is in Quincy just a few blocks from the T-stop on the red line. We offer a fun workplace for business athletes to grow their skills.

Key Responsibilities:

Administer the corporate website
Continually build and test new website pages, forms, and other elements to maximize customer acquisition
Create and run tests to optimize customer engagement online
Create and run tests to optimize for lowest cost per acquisition and maximize cart value
Work closely with branding and lead generation teams, and product teams to identify the best combination of pricing, messages, and online treatment to maximize conversion, cart value and reduce abandonment
Design and test new abandoned cart campaigns
Design and test new acquisition and cross-sell paths
Work closely with product team to advise build out of in-product cross sell and upsell experiences
Provide expert analysis of all online acquisition paths

DESIRED QUALIFICATIONS

The right candidate is someone who either has deep experience building and/or designing web applications or someone with a burning desire to make an impact on Marketing and lead generation.

Bachelor’s degree in a related field
Experience administrating WordPress
Experience building or at least customizing WordPress themes a must
Experience with website hosting management, Linux server environments, command line
Professional experience using PHP, html, css, javascript, jQuery
Nice to have: Experience customizing WordPress plugins
Nice to have: Knowledge of jBootstrap, FontAwesome
Exposure to MySQL
Knowledge of version control techniques
Knowledge of A/B testing methodologies, tools (e.g. Optimizely)
Experience with Adobe Creative Suite
Exposure to (or ideally, deep knowledge of) Marketo or Eloqua
Experience with Google Analytics
Experience with e-Commerce plug-ins or platforms like Woo Commerce or Magento
Strong organizational and project management skills, and attention to details
Strong interpersonal skills, professional demeanor and ability to work well individually as well as part of a team
Excellent verbal and written communication skills
Proficiency in MS Office
Must be able to succeed and thrive in face-paced and flexible work environment

Founded in 2012, Propel Marketing is an incubated start-up within New Media Investment Group (Nasdaq: NEWM) and is experiencing explosive growth. We are a group of hard working and fun loving individuals that are passionate about delivering digital marketing services to small and medium businesses in the United States.

Apply Now

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