Digital Campaign Specialist – Greater Boston Area
The Digital Campaign Specialist will be responsible for building targeted display campaigns on the Google Display Network for a large number of clients. This position will work within our Search Engine Marketing team to collect intake information, build a large number of creatives through a creation tool and implement campaigns within a bid and budget management platform; all to be fulfilled across GDN. The ideal candidate has a general digital marketing acumen, can handle numerous tasks at once, has familiarity with Google advertising products and has an eye for compelling creative.
This position is key to future growth and will be integral to the success of a major initiative involving small and medium-sized businesses. This role requires the ability to operate on both a strategic and tactical level, and leadership will regularly look to this person for ideas on process improvement, optimization recommendations, and more.
Manage the fulfillment of large number of campaigns using information within a proprietary SaaS tool, Salesforce, creative production tools and bid and budget management platforms
Act as a specialist of the targeted display channel within Google
Ability to multi-task and fulfill campaigns based on SLAs
Be able to analyze reporting to ensure campaigns are set up properly and performing to expectations
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing team.
Stay current with new advances in targeted display advertising and marketing, competitive landscape, etc.
Knowledge & Skills
Bachelor’s Degree required; Marketing Degree preferred 2+ year’s experience
Great copywriting skills
Strong analytical skills with ability to drive meaningful actions from large data sets
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player
Takes accountability and ownership of his/her own work.