Do you want to better establish your business on Instagram and develop a loyal following? With the right content, you can!
Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to build a solid presence.
Here are five content strategies for Instagram you can use to attract consumers to your business and develop a loyal following:
The great thing about Instagram as a marketing tool is that it’s almost entirely a visual user experience. Illustrating the style of your business on other social media platforms like Twitter can be difficult to do. However, a picture is worth a thousand words and can effectively show followers what makes you different.
When taking your photos for Instagram, think about your brand and your company culture. How can you incorporate them into a photo? Get creative and experiment until you find something that speaks about your brand. Still stuck? Take some time to look over the following personalization tips you can use to get going!
You are going to want to promote your easily-shared Instagram profile at every possible opportunity in order to garner the biggest audience possible. Promote your Instagram photos on Facebook, provide social icons within your traditional and mobile websites and email signatures, and include QR codes for smartphone users to scan.
One of the best ways to develop customer loyalty amongst your Instagram followers is by posting content that engages your followers. This can include:
Instagram is the perfect platform to show users how great it is to shop with your business, so take advantage of that! Post a photo of people in their day-to-day lives with your products or using your services. Posting lifestyle oriented photos that show both your customers and employees helps build trust among your followers and develops a relationship that helps further customer loyalty.
Instagram has developed Instagram for Business, a service that allows you to follow key metrics associated with your Instagram content. Offering account and ad insights, as well as ad staging, the new tools allow businesses to monitor their posts and campaigns and measure information like reach, impressions, and engagement.
Instagram can provide your business with a great marketing opportunity to further develop customer loyalty and help drive sales. Due to the overwhelmingly visual elements of the platform, you can reach and inspire consumers with good content. The five tips mentioned will help you generate the kind of content that will garner loyal followers, but it’s up to you to get creative and fun with it!