Tag Archives: Branding

Tips for Maintaining Brand Consistency

With so many different avenues to display your small business, it can be easy for your messaging to become inconsistent across things like print, online and TV advertisements. In order to help potential customers recognize your business, it is important to maintain your branding. Consistency is an important aspect in marketing your company because it helps others remember who you are and recognize you later. If potential clients and customers can distinguish your name and logo…

Who Are My Competitors?

All too often, competition in business is perceived as bad, and competitors are looked upon as something to avoid. The reality is, competition is both inevitable and beneficial to your business. Your competitors can teach you a lot, so it is important for you to monitor them them. So who are your competitors? This post will go over how to find your competitors so you can keep your business the best it can be.

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind….

5 Tips for Global Marketing

Looking to go global with your marketing? Your brand could easily hop across the border to Canada or Mexico, or cross oceans to Europe and beyond. You might even bring an international flair to your brand here at home, for the multicultural population in your own neighborhood! Whether you’re starting to go global or just trying to reach a new international audience at home, there are important things to consider to make sure your business doesn’t become the latest “foreign fail” story. Here are 5 hurdles to jump when going global with your marketing…

Reputation Roundup

There’s a lot to learn about your online reputation and what goes into your digital rap sheet. Your reputation comes from sources all across the Internet, on social and review sites, forums, and beyond.

Your customers are sharing their opinions – good and bad – and you need to know what they’re saying, everywhere they’re saying it. Overwhelmed? Don’t be. We’ve compiled a list of our top posts (and their key takeaways) covering everything you need to know – on every platform….

Take the reins of your Yelp business page

Sure, bad reviews like these can be comical. But for a business owner, they can destroy a reputation or keep you from creating a healthy public image. The simple truth is that online reviews matter. And, if you run a small business, user reviews on sites like Yelp.com can dictate your success. Here’s how to take the reins and nail Yelp for your business!…