Recent Blog Posts

• Marketing and the Generational Divide Rick Collins | May 14th, 2013 Socialmediatoday.com gives some wonderful food for thought for businesses about to launch a marketing campaign. Specifically, they discuss the growing generational divide in how consumers respond to marketing strategies. As a result, businesses looking to cast a large net can't just choose one strategy.
• Take your business on the go with mobile apps Katie Sunderland | May 8th, 2013 With the demanding schedule of a small business owner, it can be difficult to set aside time to sit down with your computer and stay on top of your day-to-day tasks. Between meetings and errands and mile-long to-do lists, email and other computer-based tasks can sometimes get left behind. Not any more! Mobile applications are the wave of the future, providing on-the-go solutions to running your entire business when you're constantly on the move...
• Defining your brand Rick Collins | May 2nd, 2013 Recently, we discussed how small business owners, like politicians, should answer some basic questions before starting a marketing campaign: Who am I? What do I have to offer? What makes me stand out? Why should the public purchase (cast a vote for) my services? Small business owners thinking about launching or revamping a marketing campaign should watch how the Massachusetts US Senate race between Gabriel Gomez and Ed Markey unfolds in the coming days and weeks...
• Politics and Marketing: Who are you? Rick Collins | April 30th, 2013 Today is Primary Day in Massachusetts for the open US Senate seat vacated earlier this year by now-Secretary of State John Kerry. It's often been said that politics, sports and revenge are a Bostonian's three favorite things (although a lahge regulah coffee from Dunkin' Donuts may supplant one of the three on any given day).... There are lessons small businesses can learn from these types of political campaigns....
• Mobile Websites Best Practices: Spinning your Mobile Web Johanna Spittle | April 25th, 2013 Are you losing out on local business? Could you be gaining new customers in your area? If you don't have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. These users are moving fast, and expect companies to move right along with them....
• Two Roads Diverge in a Wood: SEM AND SEO Michael Terry | April 18th, 2013 When you, as a small business owner, are trying to create a presence on the web - drawing in new clients, creating a new digital life in order to drive new business - how will you know which path is right for you? Often, your choices seem overwhelming. Your path seems unclear. With all of the interconnected technology and information that exists in cyberspace and the world of online marketing, it doesn't have to be. There are simpler options that exist to get you rolling at the speed, pace, and budget that suits your comfort level....
• [Special Report] Social Media Marketing World 2013! Michelle Mastrobattista | April 11th, 2013 Propel's own illustrious Social Media Manager was on the scene this week at the Social Media Marketing World conference in San Diego. Here's what she had to say about what was said and seen this year! Social Media Managers from all over the world descended on The San Diego Marriott Marquis & Marina this week for Social Media Marketing World 2013, put on by Social Media Examiner.
• Propel in the News: Launching Responsive Design! Propel Marketing | April 9th, 2013 Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
• How to Create the Best Social Media Presence for Your Small Business Deana LaFauci | April 4th, 2013 Major companies, like Starbucks, understand that not all social networks are created equal and different networks reach different audiences in very different ways. These companies employ unique marketing strategies for a myriad of social channels, oftentimes producing original content daily for social networks like Facebook, Twitter, LinkedIn, and Pinterest. Small-to-medium sized businesses want to capitalize on the same networks large corporations use to reach valuable audiences, but they face a unique challenge...
• A Small Business in a Big Google World Steve Lunt | March 28th, 2013 If a friend shares a great experience they had at the new coffee shop down the street, you're going to remember it; it's human nature. The problem is that personal face-to-face interaction is becoming more and more sparse. So how does a small business keep up in a world where face-to-face is becoming a informal digital interaction...
• Spring into online marketing Propel Marketing | March 20th, 2013 Spring is a time for change (we'd certainly like to change this weather) so it's a great time to shake up your marketing strategy and try something new. Whether you're stuck in print or you've taken the leap to digital, there's always something out there to try reaching a new audience.
• Keeping it “personal” in a digital workspace Belisi Gillespie | March 14th, 2013 As we progress deeper into the realm of virtual businesses and digital communication, as a business owner, you may find yourself struggling to straddle the divide between technology and personal service. With so many online tools at a company's disposal, how can you make sure you are reaching the individual customer and addressing his needs?
• Tech Start-Ups to Watch at SXSWi 2013 Propel Marketing | March 6th, 2013 Every year, technology gurus and lovers converge on Austin, TX to learn, engage, and explore at SXSWi. The SXSW Interactive Festival is home to lectures, awards, and expositions of the latest and greatest in the tech space, including new companies, video games, international ideas, and much more. It's guaranteed to be a fascinating view into our digital world and what we can expect to see in our lap(tops) this year....
• Companies & Communities: Bridging the Gap Belisi Gillespie | February 27th, 2013 Finding your community’s unique flavor and incorporating it into your marketing plan can make your company stand out as a first-rate enterprise in the eyes of potential consumers. We’ve all heard about targeting our consumer base, but what if the consumer speaks a different language? Small businesses often find themselves catering to a bilingual or multi-ethnic sector of their community. The challenge lies in reaching the consumer that occupies an under-represented portion of the overall community....
• Small Business, Big Dreams: Common Concerns with Online Marketing Justin Al-Qudah | February 19th, 2013 Regardless of how you came to be in this position, YOU are one of the millions of companies across the United States that are considered small businesses. From the moment you began your business, you were faced with countless decisions... Although there are many occasions to doubt the strength of your small business, it is important to realize that if you start incorporating small changes over time and believing in the grandness of your small business
• Branding: Identity by Design Richard Smith | February 7th, 2013 “Branding” as a term may seem broad and vague to the uninitiated. Branding refers to a company’s marketing identity, which helps customers recognize, remember, and form preferences for doing business with that company over their competitors in the market. You don’t need to look far to see examples of strong branding. Coca-Cola, Apple, and Target (among so many others) have built successful brands that billions of people identify and connect with. Each of these companies even pushed...
• Marketing Lessons on Superbowl Sunday Propel Marketing | January 31st, 2013 With Superbowl Sunday mere days away, everyone's already talking about the best part of the whole game: the ads. Why are Superbowl ads so great? Why do we love them? And, more importantly, what can we learn from them as small businesses? Not only are Superbowl commercials fun to watch, but that they also provide important marketing lessons for small business owners everywhere. They have key elements that all (hopefully) have one result:...
• Social Media Mistakes Your Business Could Be Making Meredith Mason | January 23rd, 2013 With over 1 billion Facebook users, close to 5 million people “tweeting” and about 4 billion YouTube videos being viewed per day, it’s easy to see why Social Media has become a major outlet for companies to both gain and retain more customers. But what many small businesses don’t think about is that there are several critical mistakes they can make through their use of social media channels, which could cost them these much-needed customers....
• Land customers with better landing pages James Lynch | January 17th, 2013 Business owners often spend so much time, effort and cash on getting website traffic, but all the traffic in the world won’t help if you’re not directing that traffic to the right place and into taking specific actions. This is why landing page optimization is so important. Landing pages have evolved significantly in recent years. Once typically viewed as an online brochure or a digital version of a yellow page ad, today’s website landing pages need to be much more...
• Writing for the Web: A Crash Course in Content Creation Paul Weston | January 10th, 2013 Your website is your digital storefront. It’s where potential customers will find you, browse around, and ultimately make a purchase decision. So among the vast sea of tips and tricks to optimize your website, how can you make the most of your time? Strategic content creation can be the true X factor for your site’s success. Here are some pointers on getting the most bang for your buck when creating content...

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