Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. […]
As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your website can generate leads and sales, obtain insights about your target audience, and help you improve your marketing campaigns. The key to turning your website into an asset to […]
Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]
A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to action support a variety of business goals and increase the effectiveness of your marketing activities such as Facebook advertising and SEM campaigns. The call to action ultimately gets distilled […]
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]
In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.
A successful website for your business is one that informs visitors, keeps them on there, and converts them into leads and customers. This article will provide actions you can take to achieve these elements of a successful website.
The benefits of a responsive website are not just limited to your website. They extend to your customers, your store, your web presence, and ultimately your sales. When it comes to connected devices and online users, the numbers are only growing; and a responsive website is essential if you want your business growing too.