Category Archives: Websites

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more potential customers. There are many ways to increase the visibility of your business, both online and off. One such online method is through the process of search engine optimization (SEO). […]

Why Use Google Analytics?

Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. […]

Google Analytics Basics

As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your website can generate leads and sales, obtain insights about your target audience, and help you improve your marketing campaigns. The key to turning your website into an asset to […]

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]

Organic vs. Paid Search

There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.