Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action […]
Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more potential customers. There are many ways to increase the visibility of your business, both online and off. One such online method is through the process of search engine optimization (SEO). […]
Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge. […]
As the internet has become a staple element in the buyer’s lifestyle, it goes without saying that your business needs a website. If designed properly, your website can generate leads and sales, obtain insights about your target audience, and help you improve your marketing campaigns. The key to turning your website into an asset to […]
Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]
A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to action support a variety of business goals and increase the effectiveness of your marketing activities such as Facebook advertising and SEM campaigns. The call to action ultimately gets distilled […]
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]
In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.
There are two ways to enhance your online presence in relation to search engines: organic search engine optimization and paid search advertising. This post will go over these two types of search engine strategies, and how they can help you build your online presence.