Category Archives: Social Media

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, paid advertising on Instagram is also a powerful marketing tool. If this visual platform is a popular channel in your target audience, you may want to advertise on Instagram. […]

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new customers, Twitter analytics tracks your follower’s behaviors in relation to your tweets, which can become invaluable when planning larger scale social media campaigns. So just how much does it […]

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many of these businesses have decided to take their Facebook strategy a step further with Facebook advertising. Facebook advertising works so well because it allows businesses to tap into a massive […]

Why Use Social Media?

Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags and social sharing buttons everywhere. Being so popular, many people mistake social media as a trend, but the truth is, social media is a staple in our culture that […]

Social Media Campaign Strategy—Simplified

When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your audience. Social media campaigns are no exception. In fact, this concept is especially true for social media, as it can be difficult to get your business and posts to stand […]

Social Media Campaign Ideas

Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard to come up with ideas for social media posts and campaign ideas without getting overwhelmed. If you’re looking to leverage the power of social media to grow your business, […]

Ideas for Social Media Posts

Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the list goes on. It is a place where businesses can demonstrate their value and build their brand as a part of their greater story. The key to experiencing the […]

Instagram Direct Messaging Best Practices

Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the app—allows you to take your engagement with your community one step further. Whether you’re offering a discount, expressing your gratitude, or supplying useful information, Instagram Direct enables a personal […]

Best Social Media Practices for Business

Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden opportunities for marketing, but only with the right approach. Every business is unique, and will have different strategies for success. No matter what your specific strategy is, following the […]