Category Archives: Social Media

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when they are looking, and what they are looking at. Facebook Insights provides you with the information you need to see what parts of your Facebook marketing tactics earn the […]

The Benefits of Marketing Through Snapchat

Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to use Snapchat for marketing. Yet there are still some businesses and marketers who are not quite there—be they skeptical, unclear, or just not interested in Snapchat. Like any social media platform, […]

10 Essentials for a Successful Facebook Business Page

Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your business. To get Facebook to facilitate your marketing goals, you need a strong business page that represents your brand and engages your target audience. Here are ten essential elements of […]

6 Ways to Use Snapchat for Business

Snapchat is a visual photo sharing app that is available on mobile devices only. Its time-limited, disappearing content adds urgency and excitement to create unique engagements between users. You may be clear at this point on how to use social media platforms like Facebook, Instagram, and Twitter to promote your business. However, it may be […]

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, paid advertising on Instagram is also a powerful marketing tool. If this visual platform is a popular channel in your target audience, you may want to advertise on Instagram. […]

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new customers, Twitter analytics tracks your follower’s behaviors in relation to your tweets, which can become invaluable when planning larger scale social media campaigns. So just how much does it […]

How Much Does it Cost to Advertise on Facebook?

With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many of these businesses have decided to take their Facebook strategy a step further with Facebook advertising. Facebook advertising works so well because it allows businesses to tap into a massive […]

Why Use Social Media?

Social media. You see it and hear about it all the time. Notifications show up on your phone, you hear about it constantly, you see hashtags and social sharing buttons everywhere. Being so popular, many people mistake social media as a trend, but the truth is, social media is a staple in our culture that […]