Category Archives: Social Media

Social Media Campaign Strategy—Simplified

When it comes to marketing your business, your campaigns must meet two requirements: they need to drive your business goals while also satisfying and engaging your audience. Social media campaigns are no exception. In fact, this concept is especially true for social media, as it can be difficult to get your business and posts to stand […]

Social Media Campaign Ideas

Social media offers endless opportunities and benefits for marketing your business. While this is the beauty of social media, the infinite possibilities can make it hard to come up with ideas for social media posts and campaign ideas without getting overwhelmed. If you’re looking to leverage the power of social media to grow your business, […]

Ideas for Social Media Posts

Social media can be used to support the many dimensions of a business—products and services, audience and customers, personality and culture, promotions and reviews , and the list goes on. It is a place where businesses can demonstrate their value and build their brand as a part of their greater story. The key to experiencing the […]

Instagram Direct Messaging Best Practices

Instagram is a great way to tell your story and express your brand using the power of visual influence. Instagram Direct—a private messaging feature within the app—allows you to take your engagement with your community one step further. Whether you’re offering a discount, expressing your gratitude, or supplying useful information, Instagram Direct enables a personal […]

Best Social Media Practices for Business

Social media is a window into the personality, products, and services of your business, and a venue for interacting with your target audience. These are golden opportunities for marketing, but only with the right approach. Every business is unique, and will have different strategies for success. No matter what your specific strategy is, following the […]

Benefits of Instagram Direct Messaging

There are many ways to use Instagram Direct messages for reaching your small business goals. You can ask for feedback, notify contest winners, provide special deals, and reveal exclusive updates. You can target individuals or groups of up to 15 people. However, there may be more to Instagram Direct messaging than you think. With some […]

Benefits of Social Media for Business

While the term “social” is commonly associated with hanging out with friends, the “social” in “social media” extends far beyond that. It refers to interacting with the outside world at large, and today, people are using these interactions to make decisions and meet their needs in just about every aspect of their lives. Being so […]

10 Facebook Advertising Tips

Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses the same pay-per-click model as paid search ads, with the cost depending upon the reach and engagement the ad receives. Follow these 10 tips to make Facebook advertising work for your […]

7 Ways to Use Instagram Direct Messages

Instagram Direct is a feature of Instagram that enables you to send messages, pictures, and videos privately to users. You can send direct messages to one person, or up to 15 people in one thread. While social media in general benefits a business through more widespread exposure, this particular feature enables a business to engage […]