In today’s web-focused world, reputation management has become a crucial area of focus for businesses. More digital channels and greater user access have caused online reputation to become a more dynamic entity: able to be built and developed over time yet subject to change at any moment. We’re only scratching the surface as to why online […]
Reputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what you do and say about your business. It is equally influenced by what others do and say. This gets especially tricky when it comes to your reputation online. The […]
In today’s society, word of mouth flies across mobile devices and social media platforms. People are eager to consume information so they can make quick decisions for their needs. As such, your business reputation can take on a life of its own, so it is important to proactively develop your company’s reputation so that it is […]
Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, interpret your social media posts, talk to others about your business, and more. This is why reputation is so important in business, and why it is your responsibility to […]
A business reputation important, but also complicated. While it has many aspects that you can’t control, it also has many aspects that you are responsible for. As a result, your reputation management activities should be diverse. They should employ a mix of proactive, reactive, and daily efforts to ensure that your business stays true to its […]
Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. It doesn’t affect one area of your business, it permeates and influences all aspects of your business. Your business reputation is an interconnected system that fuels itself. As a result, […]
Every business has a product and/or service, which is what they deliver to their customers to meet their needs. Every business has a brand, which is how they want people to feel when they encounter or engage with it. Every business also has a reputation, which is how people actually perceive your business: your brand, products, services, […]
While you cannot control what other people post online about your business, you do have some control over the outcome of a negative review. This post will go over how to respond to negative reviews, so that you can mitigate the damage and protect your business’s reputation.
Business owners know the power of online reviews. In this post we’ll cover the basics of online reviews, the benefits of online reviews, and negative reviews.
In an age where research for products and services is done primarily online, the way your brand is represented on the Internet is more important than ever. Customers can make a quick opinion about whether they trust your business just by glancing at your brand’s online profile. What factors can affect your online reputation?…