Category Archives: Market Strategy

Examples of Niche Markets and Businesses

Niche marketing is the fine-tuning of your marketing to focus on a specific demographic of customers and/or products and services you offer. More simply put, it means a business is choosing to play to its strengths and highlight them for the people with whom it will resonate the most. Niche marketing affords many benefits, but […]

How to Understand Your Customers’ Decision-Making Process

Did you know that the average consumer travels through a predictable decision-making process before they buy a product or service? This path has general commonalities across industries and audiences, but understanding the particular buying process for your target audience is important for growing your business. In this post we’ll cover the general customer decision-making process for consumers, as […]

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all of your offline marketing strategies with digital. In fact, offline marketing is still a great way to generate leads and obtain new customers—especially for local businesses. Read on to […]

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items are in such abundance—and may not always be the highest quality—the value of promotional items is not to be discounted.When used properly, promotional merchandise will do its job of […]

How to Generate Leads Online

Every business needs to generate leads on an ongoing basis to maintain a healthy funnel and customer base. In the good ‘ol days of business marketing, everything was done offline. Today, with the tips, tools, and technology for digital marketing more widely available, the ability to generate leads online is more important than ever. Read […]

The Importance of Call Tracking for Marketing Campaigns

Have you thought about the success rate of your marketing campaigns? No? Well, call tracking may be the right tool for you. Call tracking has been around for several years, but not many local businesses are utilizing this tool to track the success of their marketing campaigns. This tool allows you to see precisely what you’re getting out of your marketing efforts through the use of a unique local or toll-free number which is separate…

Email Lead Generation: Tips and Tactics

Over the years, email has proven itself time and again to be one of the most effective means of communicating with and reaching a targeted audience. Social media platforms sometimes garner more headlines, but their attention is trend-related. The fact remains that as social media ebbs and flows, good ‘ol fashioned email continues to consistently […]

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested in your product or service, there is mutual benefit: You allocate your resources to the right efforts, and your customers spend their money on what they actually need. It […]