Category Archives: Market Strategy

Email Lead Generation: Tips and Tactics

Over the years, email has proven itself time and again to be one of the most effective means of communicating with and reaching a targeted audience. Social media platforms sometimes garner more headlines, but their attention is trend-related. The fact remains that as social media ebbs and flows, good ‘ol fashioned email continues to consistently […]

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested in your product or service, there is mutual benefit: You allocate your resources to the right efforts, and your customers spend their money on what they actually need. It […]

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is that competition is not all bad. In fact, it is important for companies to have competitors, because it is through competition that innovation and improvement occur. However, innovation and improvement […]

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you learn in relation to yourself. This is why it’s important for companies to have competitors. Learning about your business in relation to the competition will broaden your knowledge about […]

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching up all of the business. It’s about attracting the right people to your business. Since no two businesses are truly alike, it’s important to identify exactly what makes your […]

Small Business Saturday Ideas

Small Business Saturday is a day dedicated to celebrating and supporting small businesses across the nation. Shoppers may be eager to support small business and shop locally, but you won’t see these shoppers by sitting back and watching the show. In order to leverage the excitement of Small Business Saturday to facilitate your business goals, […]

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]