Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is that competition is not all bad. In fact, it is important for companies to have competitors, because it is through competition that innovation and improvement occur. However, innovation and improvement […]
Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you learn in relation to yourself. This is why it’s important for companies to have competitors. Learning about your business in relation to the competition will broaden your knowledge about […]
One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their toes? Because they’re trying to set themselves apart from their competitors; and in their efforts to do so, services and offers improve, and standards are raised. If you want […]
While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching up all of the business. It’s about attracting the right people to your business. Since no two businesses are truly alike, it’s important to identify exactly what makes your […]
Small Business Saturday is a day dedicated to celebrating and supporting small businesses across the nation. Shoppers may be eager to support small business and shop locally, but you won’t see these shoppers by sitting back and watching the show. In order to leverage the excitement of Small Business Saturday to facilitate your business goals, […]
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]
This post goes over the six key elements of guerrilla marketing strategies to keep you in line with your your business’s brand and goals.
A niche market strategy serves to help you to find a profitable niche for your business, to properly serve and market to that niche, as well as to maintain other aspects and values of your business. This article provides some guidelines to consider when forming your niche market strategy.
In this post we’ll go over the benefits of landing pages that set them apart from your business website and make them an effective lead generating and marketing tool.
Learn how to increase your online presence through your website, business listings, and social media—no matter what stage of digital marketing development your business is in.