Category Archives: Email Marketing

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to their mobile devices, mobile optimization has become a top email marketing best practice. If you want your email marketing to work for your business, you should be writing, designing, […]

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in the latest social media phenoms, allowing their email marketing campaigns to fall by the wayside a bit. If this describes your company, then read on for a refresher about […]

15 Benefits of Email Marketing

Though it’s been around a while, email is by no means an outdated marketing strategy for business. Even with the rise of social media platforms and business blogging, email is still the number one way to communicate with your audience. If you are not yet taking advantage of this tried and true marketing strategy, these […]

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email provides ample opportunity to enhance their experience with and opinion of your business. Harness the power of email to reach and retain your customers with these 14 email marketing campaign best practices. […]

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, tax compliance and payroll are all examples of the X’s and O’s that can make or break you. Marketing your business is another one of those fundamentals that can […]

Email Lead Generation: Tips and Tactics

Over the years, email has proven itself time and again to be one of the most effective means of communicating with and reaching a targeted audience. Social media platforms sometimes garner more headlines, but their attention is trend-related. The fact remains that as social media ebbs and flows, good ‘ol fashioned email continues to consistently […]