Category Archives: Display Advertising

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you were not aware of it. Retargeting has gotten so powerful with recent technology that it may even feel a bit creepy for internet users. The good news is, no one’s looking […]

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display advertising has become a popular practice in digital marketing today. With its visual and targeting capabilities, display ads offer many benefits to a business, from visibility to […]