Category Archives: Content

Improving SEO with High Quality Content

Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve this goal, but one of the most effective routes is through SEO (search engine optimization). Search engines like Google are both widely used and widely trusted, but in order to […]

Call to Action Examples for Email Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action […]

How to Increase the Visibility of Your Small Business Blog

If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits your business in relation to your target audience by earning their trust, and proving your value, and ultimately getting you more customers. However, simply publishing your blog posts is […]

How to Promote Your Small Business Blog

Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you can earn the trust of potential customers and distinguish your business from your competitors. In order to get the most out of blogging for your small business , you […]

How Blogging Helps a Business Get More Customers

Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are passionate about what you do and are dedicated to your community. But your business grows because of its customers. And your customers reap the benefits when your business grows. […]

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Given the benefits they offer to business and the role they play in digital marketing today, you should absolutely be blogging for your business. This post […]

Small Business Blogging Basics

Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when progressing forward; and we all—even experts—go back to the basics when faced with a challenge. Blogging for your business may be intimidating, but it is just like any other […]

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]