Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are passionate about what you do and are dedicated to your community. But your business grows because of its customers. And your customers reap the benefits when your business grows. […]
Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Given the benefits they offer to business and the role they play in digital marketing today, you should absolutely be blogging for your business. This post […]
In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the listings in the search engine results pages. Did you ever notice that many of the web pages that are equipping you with the knowledge you need are in fact […]
Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when progressing forward; and we all—even experts—go back to the basics when faced with a challenge. Blogging for your business may be intimidating, but it is just like any other […]
Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]
A call to action is an invite to members of your target audience to engage with your business in some way, shape, or form. Calls to action support a variety of business goals and increase the effectiveness of your marketing activities such as Facebook advertising and SEM campaigns. The call to action ultimately gets distilled […]
Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]
In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
Blogging has become an enormous component of business marketing efforts. Your website speaks to your company’s history and describes what you do, but your blog is essentially the voice of your business. Blogging helps customers feel better about your business, provides content for your social media channels, and brings in new business…
Why is blogging so important for your business? As a business owner, you most likely did not open your doors to start blogging. You wear a multitude of hats of all shapes and sizes, and blogging is probably at the bottom of the totem pole. Even though blogging is such a low priority task on the To Do List, a business’ online market share depends on it.