Category Archives: Content

How to Increase the Visibility of Your Small Business Blog

If you want to build your relationship with your target audience and the size of your target audience, your business needs a blog. A blog benefits your business in relation to your target audience by earning their trust, and proving your value, and ultimately getting you more customers. However, simply publishing your blog posts is […]

How to Promote Your Small Business Blog

Blogging for your small business is a low cost (essentially free) marketing tool for your business. By merely supplying useful information to your target audience, you can earn the trust of potential customers and distinguish your business from your competitors. In order to get the most out of blogging for your small business , you […]

How Blogging Helps a Business Get More Customers

Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are passionate about what you do and are dedicated to your community. But your business grows because of its customers. And your customers reap the benefits when your business grows. […]

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Given the benefits they offer to business and the role they play in digital marketing today, you should absolutely be blogging for your business. This post […]

Small Business Blogging Basics

Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when progressing forward; and we all—even experts—go back to the basics when faced with a challenge. Blogging for your business may be intimidating, but it is just like any other […]

Call to Action Buttons: Tips and Best Practices

Calls to action can occur anywhere. For example, you’ve probably seen “Call today!” in a number of places: on buses, flyers, TV commercials, websites, and search engine ads. Calls to action can appear both online and off, but with the prevalence of digital marketing today, they are very commonly associated with online channels. As such, calls […]

What Does Call to Action Mean, Anyway?

Growing your business involves engaging more people, so as to build your audience and attract more customers. However, simply putting your business in front of people is not engaging with them. Engagement occurs when action is taken willfully by a person. Even still, conveying the value of your business and its benefit to people will […]

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.