Category Archives: Branding

Tips for Maintaining Brand Consistency

With so many different avenues to display your small business, it can be easy for your messaging to become inconsistent across things like print, online and TV advertisements. In order to help potential customers recognize your business, it is important to maintain your branding. Consistency is an important aspect in marketing your company because it helps others remember who you are and recognize you later. If potential clients and customers can distinguish your name and logo…

Promotional Merchandise: Why and How to Use Company Swag

Promotional merchandise, also known as swag, is everywhere: on pens, magnets, key chains, mugs, frisbees, backpacks, T-shirts, and the list goes on. Even though promotional items are in such abundance—and may not always be the highest quality—the value of promotional items is not to be discounted.When used properly, promotional merchandise will do its job of […]

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as easy to quantify and measure as say, how many new leads your business generated last month. In this post we’ll discuss the importance of building brand awareness and how to […]

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you learn in relation to yourself. This is why it’s important for companies to have competitors. Learning about your business in relation to the competition will broaden your knowledge about […]