If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click (PPC) advertising. However, it is also likely that you aren’t clear on exactly what it is and how it can help your business. If this is you, read on […]
If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you were not aware of it. Retargeting has gotten so powerful with recent technology that it may even feel a bit creepy for internet users. The good news is, no one’s looking […]
Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, paid advertising on Instagram is also a powerful marketing tool. If this visual platform is a popular channel in your target audience, you may want to advertise on Instagram. […]
With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new customers, Twitter analytics tracks your follower’s behaviors in relation to your tweets, which can become invaluable when planning larger scale social media campaigns. So just how much does it […]
With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many of these businesses have decided to take their Facebook strategy a step further with Facebook advertising. Facebook advertising works so well because it allows businesses to tap into a massive […]
When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display advertising has become a popular practice in digital marketing today. With its visual and targeting capabilities, display ads offer many benefits to a business, from visibility to […]
Facebook advertising leverages the benefits of social media and the power of advanced targeting to expand your reach, obtain leads, and gain more customers. It uses the same pay-per-click model as paid search ads, with the cost depending upon the reach and engagement the ad receives. Follow these 10 tips to make Facebook advertising work for your […]
Search engine marketing (SEM) is very effective in improving your online visibility and website traffic. Learn the basics of SEM, also known as pay-per-click (PPC) advertising: what it is, how it works, and how it can benefit your business.
The Facebook Ads platform offers a number of approaches to targeting your ads. You can target your ads based on interests or demographics; or you can target your ads based on stage of engagement with your business or position in your sales funnel. This article goes over are four types of audiences that you can create using the Facebook Ads platform.
Whether you’re a software solution, a traveling service, a brick and mortar shop, or have an online store, there are many benefits of Facebook advertising. With the various kinds of Facebook ads out there and the multiple objectives to choose from, the benefits of Facebook ads can be very specific to your product or service or business goals; but there are some general Facebook advertising benefits. Here are four benefits of Facebook advertising that apply to businesses universally.