Author Archives: Propel Marketing

SEO Checklist

Here’s a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.

How to Increase Social Media Engagement

Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.

6 Benefits of Live Chat

Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.

How To Make Your Blog Stand Out

In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.

Does Your Business Need a Marketing Boost?

When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how…

The Content Tips You Need for Improved Instagram Loyalty

Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more…

Digital Dollars: How Google Analytics and Data Make You Money

As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business. In this blog, we help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.

The Meaning Behind the Masterpiece – What Makes an Effective Logo?

On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind….

Say Yes to the Digital Marketing Demo: An Owner’s Guide

While the link between TLC’s hit show “Say Yes to The Dress” and digital marketing seems a little hazy at first, the underlying philosophy CAN help you understand and improve your presence online.

We break down every question that every bridal (and digital marketing) salesperson seems to ask and what they can mean to you…

Making The Most Of Social Media For Business

Social media is a great way to connect with our businesses, as well as potential future employees. Facebook, LinkedIn, and Google+ each offer great ways to engage with followers, develop relationships, and grow your business brand. Blog posts, white papers, case studies, and how-to’s make for engaging content your social followers can enjoy…