Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, paid advertising on Instagram is also a powerful marketing tool. If this visual platform is a popular channel in your target audience, you may want to advertise on Instagram. […]
Over the years, email has proven itself time and again to be one of the most effective means of communicating with and reaching a targeted audience. Social media platforms sometimes garner more headlines, but their attention is trend-related. The fact remains that as social media ebbs and flows, good ‘ol fashioned email continues to consistently […]
With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new customers, Twitter analytics tracks your follower’s behaviors in relation to your tweets, which can become invaluable when planning larger scale social media campaigns. So just how much does it […]
With its versatility and widespread use, Facebook has become an effective channel for businesses of all shapes and sizes to connect with current and potential customers. Many of these businesses have decided to take their Facebook strategy a step further with Facebook advertising. Facebook advertising works so well because it allows businesses to tap into a massive […]
Here’s a checklist of some of the basics every small business owner should take care of to give their website a leg up over their competitors.
Social media is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
Live Chat is commonly associated with customer service, but what many people do not know is that it is also a great sales and marketing tool. Live chat can help existing customers, new customers, and potential customers, and when leveraged properly, can drive more sales through leads. Live Chat has the power to provide a wide range of benefits for your business. Below are six of the many benefits of Live Chat and how to make the most of them for your small business.
In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and attracting more customers. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips in this post will provide some guidelines on how to improve your blog and how to get more blog readers.
When it comes to taking your business online, you know your stuff. But there is still something missing, something that keeps you from getting more leads, more traffic and more success. You’ve hit a marketing plateau! Whatever the reason, it sounds like your digital marketing efforts could use a boost! Here’s how…
Your business’s presence on Instagram can promote customer loyalty and high conversion rates while displaying what makes your brand unique. The platform caters to what audiences want: quick and easy messages, and with a per-follower engagement rate 58 times higher than Facebook, Instagram is the perfect platform to develop a solid presence on. We break down five content strategies to attract customers to your business, develop a loyal following and more…