Author Archives: Propel Marketing

Benefits of Retargeting: 10 Reasons to Retarget Your Website Visitors

Retargeting sounds like starting over with the targeting of a prospect. Who wants to start over from scratch every time a visitor comes to their site and leaves without taking any kind of action whatsoever? Ironically, retargeting is a marketing practice that saves you from doing just that. It is the strategy of targeting someone who showed […]

How to Measure Brand Awareness

Brand awareness plays a major role in the growth of your business, so it is a crucial element to pay attention to. However, it’s not as easy to quantify and measure as say, how many new leads your business generated last month. In this post we’ll discuss the importance of building brand awareness and how to […]

10 Reasons to Use Live Chat

People love shopping at home these days. Rather than hunting for a parking space, fighting the crowds, or going in and out of multiple stores, they can enjoy the comfort of their own home, sitting on their couch. Similarly, live chat is another channel through which prospective customers can achieve their goals with less hassle. […]

An Introduction to Retargeting

If you have spent any time at all researching a product online, then there’s an almost 100% chance you have experienced some form of retargeting—even if you were not aware of it. Retargeting has gotten so powerful with recent technology that it may even feel a bit creepy for internet users. The good news is, no one’s looking […]

The Importance of Call Tracking for Marketing Campaigns

Have you thought about the success rate of your marketing campaigns? No? Well, call tracking may be the right tool for you. Call tracking has been around for several years, but not many local businesses are utilizing this tool to track the success of their marketing campaigns. This tool allows you to see precisely what you’re getting out of your marketing efforts through the use of a unique local or toll-free number which is separate…

6 Savvy SEM Tips

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget…

10 Essentials for a Successful Facebook Business Page

Any business can get on Facebook, and social media is an essential marketing tool, but simply creating a Facebook business page does not secure immediate benefits for your business. To get Facebook to facilitate your marketing goals, you need a strong business page that represents your brand and engages your target audience. Here are ten essential elements of […]

How Much Does it Cost to Advertise on Instagram?

Instagram offers a number of ways to use Direct Messages, Posts, Stories, and Boomerangs to effectively engage with your audience. In addition to these free options, paid advertising on Instagram is also a powerful marketing tool. If this visual platform is a popular channel in your target audience, you may want to advertise on Instagram. […]

Email Lead Generation: Tips and Tactics

Over the years, email has proven itself time and again to be one of the most effective means of communicating with and reaching a targeted audience. Social media platforms sometimes garner more headlines, but their attention is trend-related. The fact remains that as social media ebbs and flows, good ‘ol fashioned email continues to consistently […]

How Much Does it Cost to Advertise on Twitter?

With millions of users looking to consume information quickly, Twitter makes for a popular advertising platform. In addition to being an effective means of attracting new customers, Twitter analytics tracks your follower’s behaviors in relation to your tweets, which can become invaluable when planning larger scale social media campaigns. So just how much does it […]