Posts By Propel Marketing

• Memorial Day Weekend in Your Community Propel Marketing | May 24th, 2013 From a marketing standpoint, Memorial Day marks the start of the summer sales season: grills, lawn mowers, air conditioners, landscaping materials, beach supplies, sock-and-sandal combinations -- all are Memorial Day staples. But, as a local business, it's also worthwhile to participate in your community and to encourage customers to pause and reflect upon the true meaning of Memorial Day. Use your position as a trusted local name to promote community activities, including recognizing and honoring the...
• Propel in the News: Launching Responsive Design! Propel Marketing | April 9th, 2013 Here at Propel, we're excited to officially announce the launch of our Responsive Design platform! Responsive Design is a style of web design which automatically adjusts to the right screen size for any device, be it a desktop computer, iPhone, or tablet. This allows businesses to have just one website to manage, rather than multiple platforms for each device. With Responsive, there's no need for multiple sites, and no need to fear the next big thing...
• Spring into online marketing Propel Marketing | March 20th, 2013 Spring is a time for change (we'd certainly like to change this weather) so it's a great time to shake up your marketing strategy and try something new. Whether you're stuck in print or you've taken the leap to digital, there's always something out there to try reaching a new audience.
• Tech Start-Ups to Watch at SXSWi 2013 Propel Marketing | March 6th, 2013 Every year, technology gurus and lovers converge on Austin, TX to learn, engage, and explore at SXSWi. The SXSW Interactive Festival is home to lectures, awards, and expositions of the latest and greatest in the tech space, including new companies, video games, international ideas, and much more. It's guaranteed to be a fascinating view into our digital world and what we can expect to see in our lap(tops) this year....
• Marketing Lessons on Superbowl Sunday Propel Marketing | January 31st, 2013 With Superbowl Sunday mere days away, everyone's already talking about the best part of the whole game: the ads. Why are Superbowl ads so great? Why do we love them? And, more importantly, what can we learn from them as small businesses? Not only are Superbowl commercials fun to watch, but that they also provide important marketing lessons for small business owners everywhere. They have key elements that all (hopefully) have one result:...
• Happy New Year from Propel! Propel Marketing | January 1st, 2013 It's officially 2013! Today we kiss 2012 goodbye and welcome in this new year. Whether last year treated you well or even if it was a little rough going, it's time to start fresh on this January 1st. So get ready for a wild ride, and lots of scratched-out dates as you get used to writing in a 3 instead of a 2. We look forward to all the exciting things 2013 might bring us! Happy New Year...
• Merry Christmas from Propel! Propel Marketing | December 25th, 2012 'Tis the season to be merry and celebrate the good things in life - good friends, good family, and good food! We hope you sit back and relax this holiday season and enjoy the little things that make life wonderful. From our family to yours, Merry Christmas! -- The team at Propel
• Happy Thanksgiving from Propel Propel Marketing | November 22nd, 2012 This evening, after the turkey is eaten and you’re eyeing another slice of pie, you might sit back and think about the things you’re thankful for in your life. Here at Propel, we’re thankful for a lot this year. We’re thankful for the internet, and all of the amazing opportunities it provides for small businesses. We’re thankful for the awesome local businesses that we’ve been fortunate enough to work with. And we’re thankful for all of...
• What will you discover with digital? Propel Marketing | October 8th, 2012 It’s Columbus Day. A day to celebrate a great explorer’s discovery of this fine land we call home. Columbus may not have set out to discover America, but he stumbled upon it in a happy accident. When customers search online for things to do, places to go, and people to see, they’re not setting out to discover your business. They find you by happy accident or, thanks to search engines, by good online marketing. In today’s market, it’s no longer advisable to go out in search of customers. The internet has changed the dynamics so that nowadays, customers go out in search of you. Cast a wide net to catch those explorers by taking advantage of great online marketing tools.
• Top 5 Features of The New iPhone 5 Propel Marketing | September 13th, 2012 As you might have heard, yesterday Apple unveiled the newest incarnation of their smartphone in a much talked-about press conference. This was big news across the internet, cable news, and Apple fan-boys alike. People love their technology, and our team here at Propel is no exception. Here are our top five favorite features of the new iPhone 5...
• Propel Marketing visits Father Bill's & Mainspring Propel Marketing | July 24th, 2012 On Monday, the Propel Marketing team rallied together for a good cause and rolled on over to Father Bill’s & MainSpring here in Quincy. We love our community and wanted to give back in some small way, so we rolled up our sleeves and got to work. We bought supplies, prepared and served a meal of spaghetti and meatballs (and cookies!) for 150 people at the shelter. Take a look at what we were up...
• Happy 4th of July from Propel! Propel Marketing | July 4th, 2012 How are you spending the holiday? If you feel like catching up on some reading, we’ve compiled a “Best of” list from our blog for the past 6 months. Check out some of our most popular posts ranging in topics from Facebook tips to what you need to know about display campaigns and more!
• Propel Marketing welcomes the Quincy Chamber Propel Marketing | June 15th, 2012 Yesterday, Propel Marketing welcomed the Quincy Chamber of Commerce, hosting current and prospective Chamber members for the afternoon. Attendees got to mingle with Propel staff, Quincy Chamber staff, and local business owners to learn more about what the Chamber does and how it can help businesses thrive. A good time was had by all, and we at Propel thank the Quincy Chamber and our local business owner attendees for taking the time out to meet...
• Respond, don’t react: How Responsive Web Design can help your business Propel Marketing | June 6th, 2012 For years, businesses have taken it for granted that customers were viewing websites on 15-to-19-inch computer screens. But times are changing and consumers are now using multiple devices to view websites and even to make purchases.
• 3 Reasons why your business should use Google Analytics Propel Marketing | April 27th, 2012 Are you using Analytics to get the most out of your website? Google Analytics is tracking software that can provide detailed information about how people found your site, what they did on it, and display data that can help you improve the user experience. When used properly, Google Analytics can increase ROI no matter how you generate revenue.
• 3 reasons blogging is important for your business Propel Marketing | February 28th, 2012 Why is blogging so important for your business? As a business owner, you most likely did not open your doors to start blogging. You wear a multitude of hats of all shapes and sizes, and blogging is probably at the bottom of the totem pole. Even though blogging is such a low priority task on the To Do List, a business’ online market share depends on it.
• Success Stories: Social media marketing Propel Marketing | February 15th, 2012 It’s 2012, and the topic still remains around social media marketing for small businesses. Before social media became popular, getting your name out there would have been from word-of-mouth by way of your customers, or advertising. Times have changed; more businesses are turning towards social media marketing to increase their audience reach.
• Register for National Small Business Week! Propel Marketing | February 8th, 2012 National Small Business week is May 20th-26th. The conference, held in Washington, DC, boasts a series of events recognizing the impact and importance of small businesses in the US.
• SEM and small businesses - are you using it? Propel Marketing | January 31st, 2012 Too often, small businesses that I have worked with have told me Search Engine Marketing (SEM) is not cost effective for them, or that expanding their marketing campaigns onto the web is a waste of their resources. These comments are typically made by individuals who have never witnessed what SEM can do for them.
• Welcome to the Propel blog! Propel Marketing | January 18th, 2012 Who are we? We’re a local digital solutions company looking to help local businesses with their online marketing strategies. There can be so many questions when considering “online marketing.” As a concept, it can be vague and hard to understand, not to mention difficult to keep up with. It’s constantly changing with new and different ways to connect and engage with customers popping up all the time.