Posts By Melissa Pilicy

• Fall back to basics for your small business Melissa Pilicy | September 19th, 2012 Saturday is the first official day of Fall, and that's got us thinking; how do businesses transition from summer to fall in their marketing? Fall means many things to people. For some it's Back to School, for others it's the notion that Oktoberfest is right around the corner... Most importantly, it's Back to Basics for your Business. Follow these simple steps to increase branding and profitability for your business!
• Keeping your business out of the summer social media slump Melissa Pilicy | June 1st, 2012 You’ve spent all those cold dreary winter days building a successful online presence for your business, don’t let a bit of sunshine leave you in a summer social media slump!
• Spring cleaning: 5 ways to spruce up your internet marketing Melissa Pilicy | March 20th, 2012 Ahhh ... the first day of spring. Warmer weather, longer days, flip flops and Spring Cleaning! Not only does Spring Cleaning apply to your closets, but it also applies toward your business. The reasoning behind Spring Cleaning? Clean up, clean out and refresh! How often do you look at your website, google yourself, or check for updated listings? If you’re not doing it weekly, you’re not doing it enough!
• Get Listed. Get Found: The importance of business listings Melissa Pilicy | March 16th, 2012 Just as there are unsung heroes on every sports team, the world of marketing has their own unsung heroes, and you need to be sure you are fully recognizing them. With Social Media taking center stage these days, it’s easy for less glamorous marketing tools to become lost in the shadows. Online business listings are a crucial element of your marketing strategy. If your contact information is wrong, how are customers going to find you?...