Author Archives: Kristen McCormick

9 Ways to Benefit From Your Competition

Your competitors are businesses that may deter people in your target audience from choosing you. While this immediately makes them seem like the enemy, the truth is that competition is not all bad. In fact, it is important for companies to have competitors, because it is through competition that innovation and improvement occur. However, innovation and improvement […]

5 Things You Should Know About Your Competitors

Growing your business requires you to be constantly learning about it and making necessary adjustments. However, you can only grow and improve so much when you learn in relation to yourself. This is why it’s important for companies to have competitors. Learning about your business in relation to the competition will broaden your knowledge about […]

8 Unique Social Media Ideas for Your Small Business

Coming up with ways to stand out to users and distinguish your business from competitors on social media can be tough. With millions of users and even more posts and ideas buzzing around, how can you come up with something unique? The key is in how you define “unique”. You do not need to be […]

How Blogging Helps a Business Get More Customers

Your business needs a blog because it helps you get more customers. No, owning a small business is not about just getting more customers; you are passionate about what you do and are dedicated to your community. But your business grows because of its customers. And your customers reap the benefits when your business grows. […]

7 Ways to Distinguish Your Small Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their toes? Because they’re trying to set themselves apart from their competitors; and in their efforts to do so, services and offers improve, and standards are raised. If you want […]

Why Your Business Needs a Blog

Blogging doesn’t just help a business; with today’s online consumer behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Given the benefits they offer to business and the role they play in digital marketing today, you should absolutely be blogging for your business. This post […]

Why You Should Blog for Your Small Business

In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the listings in the search engine results pages. Did you ever notice that many of the web pages that are equipping you with the knowledge you need are in fact […]

How to Get Your Business to Stand Out Above the Competition

While it’s important for companies to have competitors, it’s equally as important to set yourself apart from them. Standing out from your competition isn’t necessarily about snatching up all of the business. It’s about attracting the right people to your business. Since no two businesses are truly alike, it’s important to identify exactly what makes your […]

Small Business Saturday Ideas

Small Business Saturday is a day dedicated to celebrating and supporting small businesses across the nation. Shoppers may be eager to support small business and shop locally, but you won’t see these shoppers by sitting back and watching the show. In order to leverage the excitement of Small Business Saturday to facilitate your business goals, […]

Small Business Blogging Basics

Basics serve an important role at every stage of a process. We start with the basics when learning something new; we stick to the basics when progressing forward; and we all—even experts—go back to the basics when faced with a challenge. Blogging for your business may be intimidating, but it is just like any other […]