Author Archives: Kristen McCormick

Call to Action Examples for Email Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action […]

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to their mobile devices, mobile optimization has become a top email marketing best practice. If you want your email marketing to work for your business, you should be writing, designing, […]

7 Ways to Monitor Your Online Reputation

Reputation is a keystone element of a business’s success and survival. The tricky part about reputation is that it is not just the result of what you do and say about your business. It is equally influenced by what others do and say. This gets especially tricky when it comes to your reputation online. The […]

Why Email Marketing?

Perhaps the real question for this article should be: Why not email marketing? Many businesses and organizations have diversified their marketing strategies by heavily engaging in the latest social media phenoms, allowing their email marketing campaigns to fall by the wayside a bit. If this describes your company, then read on for a refresher about […]

15 Benefits of Email Marketing

Though it’s been around a while, email is by no means an outdated marketing strategy for business. Even with the rise of social media platforms and business blogging, email is still the number one way to communicate with your audience. If you are not yet taking advantage of this tried and true marketing strategy, these […]

8 Major Benefits of Online Business Directories

Many small business owners know about online business directories, but aren’t quite clear on how advantageous they are to their business. Online directories are not just a digital version of the Yellow Pages, where you have to fish through information and flip through pages to find what you’re looking for. They are comprehensive platforms that enable users to […]

14 Email Marketing Campaign Best Practices

Email Marketing continues to evolve with the times and remains the workhorse of digital marketing. As one of the most direct routes to your target audience, email provides ample opportunity to enhance their experience with and opinion of your business. Harness the power of email to reach and retain your customers with these 14 email marketing campaign best practices. […]

Email Marketing 101 for Small Business

Effectively running a small business requires executing certain fundamentals to insure that you not only survive, but thrive and grow. Taking care of your accounting functions, tax compliance and payroll are all examples of the X’s and O’s that can make or break you. Marketing your business is another one of those fundamentals that can […]

Where (and How) to List Your Business Online

Online directories are a key player in your small business growth. They help to develop your business reputation, increase your online visibility, and place you in local search results. There are a number of websites and mobile apps available today that provide business listings based on industry, location, niche, and more. This post will get you […]

Six Helpful Tidbits for Understanding SEO

Many small business owners think that SEO (search engine optimization) is simply not applicable to them. Search engines are huge entities and their inner workings are complex. Therefore, SEO only applies to huge businesses and tech whizzes, right? Wrong. Search engines may have world-class status, but they are more approachable than you think, and are incredibly helpful for […]