Author Archives: Kristen McCormick

How to Outrank your Competitors on Google

Effective marketing isn’t just about showing the value of your business. It’s also about distinguishing yourself from your competitors, and helping buyers to confidently choose you over your competitors. There are many ways to stand out above your competition, but one of the most successful ways of doing so is to literally get above them […]

7 Strategies for Generating Leads Offline

In today’s digital age, it’s absolutely necessary to know how to generate leads for your business online.  However, this doesn’t mean you should completely replace all of your offline marketing strategies with digital. In fact, offline marketing is still a great way to generate leads and obtain new customers—especially for local businesses. Read on to […]

Improving SEO with High Quality Content

Increasing your online visibility and developing trust with your target audience is the key to converting interested prospects into customers. There are many ways to achieve this goal, but one of the most effective routes is through SEO (search engine optimization). Search engines like Google are both widely used and widely trusted, but in order to […]

Understanding Your Facebook Page Insights

Facebook Insights is one of the newest and most helpful features that can help business owners track exactly who is looking at their Facebook business page, when they are looking, and what they are looking at. Facebook Insights provides you with the information you need to see what parts of your Facebook marketing tactics earn the […]

How to Promote Your Small Business During Small Business Week

National Small Business Week is a week dedicated to hard working small business owners across the country. Awards are given to entrepreneurs for their achievements, and awareness is raised about the contributions of small business to our economy and communities. With National Small Business Week just a week away (April 30-May 6, 2017), we thought […]

What is Paid Search Advertising and Why Use It?

If you run a business or market for one, it’s likely that you’ve heard of paid search advertising, also known as search engine marketing (SEM) or pay-per-click (PPC) advertising. However, it is also likely that you aren’t clear on exactly what it is and how it can help your business. If this is you, read on […]

The Benefits of Marketing Through Snapchat

Snapchat is a social media platform by which users communicate through chat and time-limited media. Many businesses are jumping on board with the app, finding new and creative ways to use Snapchat for marketing. Yet there are still some businesses and marketers who are not quite there—be they skeptical, unclear, or just not interested in Snapchat. Like any social media platform, […]

The Importance of Online Reputation Monitoring

In today’s web-focused world, reputation management has become a crucial area of focus for businesses. More digital channels and greater user access have caused online reputation to become a more dynamic entity—able to be built and developed over time yet subject to change at any moment. We’re only scratching the surface as to why online reputation […]

Call to Action Examples for Email Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action […]

How to Optimize Your Marketing Emails for Mobile

Just a few short years ago, it was not considered mission-critical to optimize your marketing emails for mobile device delivery. Now, as people have become attached to their mobile devices, mobile optimization has become a top email marketing best practice. If you want your email marketing to work for your business, you should be writing, designing, […]