Author Archives: Kristen McCormick

How to Develop a Strong Reputation

In today’s society, word of mouth flies across mobile devices and social media platforms. People are eager to consume information so they can make quick decisions for their needs. As such, your business reputation can take on a life of its own, so it is important to proactively develop your company’s reputation so that it is […]

Propel Marketing Wins Best Digital Agency for Digital Innovation Contest

We are excited to announce that Propel Marketing has won first place for Best Digital Agency in the 2017 Local Media Digital Innovation Contest. The contest was hosted by the Local Media Association, a nonprofit that facilitates innovation for local media companies throughout North America. Through programs, conferences, webinars, and training, LMA helps more than […]

The Benefits of Display Advertising

When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display advertising has become a popular practice in digital marketing today. With its visual and targeting capabilities, display ads offer many benefits to a business, from visibility to […]

How to Strengthen Your Company’s Reputation

Your business reputation makes its way into every facet of your business’s existence. It both impacts and is impacted by the way people read your emails, interpret your social media posts, talk to others about your business, and more. This is why reputation is so important in business, and why it is your responsibility to […]

How to Identify Your Target Audience

Finding the right customers for your business is crucial to its success. When you concentrate on the people who are most in need of or interested in your product or service, there is mutual benefit: You allocate your resources to the right efforts, and your customers spend their money on what they actually need. It […]

Business Reputation Management 101

A business reputation important, but also complicated. While it has many aspects that you can’t control, it also has many aspects that you are responsible for. As a result, your reputation management activities should be diverse. They should employ a mix of proactive, reactive, and daily efforts to ensure that your business stays true to its […]

An Introduction to SEO Practices

Increasing the visibility of your business is essential to its growth because it helps you to stand out above your competition and get in front of more potential customers. There are many ways to increase the visibility of your business, both online and off. One such online method is through the process of search engine optimization (SEO). […]

How to Use Landing Pages for Your Business

Landing pages offer many benefits to businesses, but their chief purpose is to facilitate conversions. A conversion is the completion of any action by a current or potential customer that helps to facilitate growth for your business—such as signing up for your email list, downloading a piece of content, or making a purchase. However, people […]

Why is Having a Good Reputation Important?

Reputation is important in business because it isn’t just one aspect of your business. It is made up of all of the aspects of your business. It doesn’t affect one area of your business, it permeates and influences all aspects of your business. Your business reputation is an interconnected system that fuels itself. As a result, […]

Why is Reputation Important in a Business?

Every business has a product and/or service, which is what they deliver to their customers to meet their needs. Every business has a brand, which is how they want people to feel when they encounter or engage with it. Every business also has a reputation, which is how people actually perceive your business: your brand, products, services, […]