In today’s age, when you want to know something, you look it up online. The next time you do this, take a closer look at the listings in the search engine results pages. Did you ever notice that many of the web pages that are equipping you with the knowledge you need are in fact blog posts? Or, think about some of the websites you frequent or companies you engage with most. How many of them have a business blog? With all of the benefits they offer, blogs play a major role in the online community today, and make up a large part of the digital marketing landscape. What most people don’t realize is that this is true for all businesses—large and small. In this post we will cover why your small business should have a blog, and why you should be the one writing it.
Why Your Business Should Have a Blog
There are many reasons why your business needs a blog. A blog supports several factors that affect the growth of your business, including brand awareness, audience insights, customer loyalty, and online visibility. In addition, your blog can help facilitate various business goals, such as lead generation, website traffic, and customer acquisition.
Furthermore, a blog can play a key role in other strategies you use to market your business, like your social media and niche marketing strategy. There are many benefits of blogging for business, but for now, we’ll just name a few.
Blogging Gives Your Business a Personality
Your business website is a source of information for visitors, but with so much logistical information, it can be hard for your business’s personality to come through. A blog, on the other hand is a great place for more detailed information, written in the tone and style that reflects the personality of your business.
Blogging Provides Opportunities to Add Value
A good business website provides the initial information a current or potential customer needs in order to engage with your business. A blog is a great place to show additional information that shows your value and expertise without cluttering your homepage.
Blogging Boosts Online Presence
Another way that a blog benefits your business is by increasing your online presence. By inserting keywords into your blog posts that are relevant to your target audience, you can improve your search engine optimization (or SEO) and get found by more relevant online searchers. In addition, sharing your articles through social media posts can significantly boost your exposure.
Why You Should Blog for Your Business
So, you know that your business needs a blog, but chances are you haven’t started one because you don’t have anyone to write for it. Well, the good news is, you do have someone to write for it. The [perhaps not so good] news is, that person is you! As a business owner, you are probably thinking, no way. The truth is, you can blog for your business. You just need a fresh perspective on the barriers you are facing. This section will address—and remove—some of the most common barriers to blogging that business owners face.
I’m Not a Writer
You don’t have to be a professional writer or even good at writing to blog for your business. The purpose of your blog is not to show your expertise in writing, it’s to show the expertise in your field. In addition, your task with blogging is to provide valuable information to your target audience in an easy to understand way. If you can write in your style and in simple terms, you can blog for your business.
If you’re not confident in your skills, you can ask others to help brainstorm, write, and proofread your work. If you don’t have anyone to help you, there are plenty of free online tools to help, like the Hemingway App.
I’m No Expert
As mentioned above, the basic aspect of blogging is to show your expertise. This may feel a little strange at first. You may be one of 100 plumbers in your area, and yes, some may even have more knowledge than you. But remember, you don’t have to be THE expert. All you have to be is AN expert. Plus, people have different standards for what expert means to them. So, if your reason for not blogging is that you’re not the top expert, then you’re throwing away the opportunity to establish yourself even as a basic expert.
Keep in mind also that you’re not just comparing yourself to other plumbers or to major companies thought leaders. Compared to the Average Joe in your target audience, you know far more than they do. You’d be surprised at how much information is in your head that you consider second nature that some people have never heard before and consider valuable.
I Don’t Have the Technical Skills
To blog for your business, you don’t need to know complex code, have a degree in design, or an artistic eye. There are plenty of free tools out there geared for people just like you. Free blogging platforms like WordPress make writing, editing, and posting blog articles very easy. Design tools like Canva can help you create visually appealing graphics to accompany your posts. With the tools to do it so readily available, you should blog for your business!
I Don’t Have the Time
As a small business owner, you are very busy juggling many things. However, one hour out of each day, or even each week, can yield what would equate to hours of work in the future. Your blog can generate traffic to your website, warm potential customers up to your business, and boost your online exposure even when you’re sleeping. Putting an hour a day into something that will do hours of marketing for your business? It’s a no brainer!
The ultimate reason why you should blog for your business is that not only is it a free promotional tool for your business, it is doable for you as a business owner. Yes, it requires time, energy, and thought, but the return on investment is far too good to ignore. Start blogging today, so your business can grow tomorrow.