Luck or Opportunity?


“Luck is what happens when preparation meets opportunity.” – Seneca, Roman philosopher

“Lucky is the intersection of hard work and opportunity” – Business2Community

“I am a great believer in luck. The harder I work, the more of it I seem to have.” – Coleman Cox

What do all these quotes have in common?

They all imply – or state – that there is no such thing as pure luck; you have to work for what you want. This is true in all things, especially business.

Good fortune will not just fall upon you and your marketing campaigns. You have to work to make them successful, striving for the best strategy, the strongest messaging, and the most compelling tools to reach your audience and drive results.

How will you make “luck” from opportunity?

  • Use your Google Analytics to find unexpected audiences for your business. Your website traffic can offer valuable insights into who is visiting your site. You might find that you have very interested customers coming from a region or a demographic you never realized! Use that knowledge to specially target campaigns and reach out to customers for better engagement and sales.
  • Run multiple versions of your campaigns to A/B test your messaging. How will you know if one Call to Action resonates better than another if you don’t run them both? It’s the scientific method put to work for your business. Double the options means double the potential for success in leads, sales, and loyal customers.
  • Use simple strategies to boost your following on social media. Run a Like campaign! This easy strategy can have huge payoffs. With a tiny cost per day, you can gain tons of new fans to grow your customer base and spread your posts even further.
  • Ever heard of Beginner’s Luck? Put it to the test and try something new. There’s no better time than the present to try your hand at Video Ads, Retargeting, or adding Live Chat to your website. You’ll never know how great these tools can be for your business if you don’t give them a shot!

When it comes down to it, business success comes from hard work paying off. Luck is what we call it when you seize an opportunity to do something great – and it works. Put your luck to the test this St. Patrick’s Day and see what opportunity you find!



Need help seizing the day? Let Propel Marketing guide you to marketing strategies that work – on social, search, and more.