Attracting new customers to your business isn’t just a matter of people coming to you. It’s about providing opportunities for people to interact with you so they can familiarize with your business, understand the value it brings to them, and eventually become a customer.
Social media offers many benefits to business. It is a great way to engage with your audience, but what works for every business and audience will be different. This post will give you some general ideas for improving your social media presence and your posts in such a way that will increase audience engagement.
Social Media Engagement: The Basics
While each platform is different, there are some basic fundamentals for social engagement that apply across platforms.
If your social media strategy incorporates multiple social platforms, make sure your information and profile pictures are consistent across platforms. Maintaining continuity will help users to more easily recognize your brand and engage with it. You also want to be as consistent as possible with your posting. Even if you can’t post frequently, posting at consistent times and rhythms will help with engagement.
To make sure followers continue following your accounts, focus your social media posts on providing value to your audience. Find unique ways to inform, update, and entertain your users in ways that are relevant to your business. The more that users enjoy and find value in your social media posts—and don’t feel like they are being pitched to or persuaded to buy—the more likely they will be to engage with you.
Know Your Audience
Make sure your content is interesting for your followers. Just because something is be interesting to you or relevant to your business, it may not necessarily be interesting to your audience. In order to find out what is interesting to your audience, pay attention to what content or social media campaigns are performing well. The platforms themselves typically offer analytics features that can provide insights into your audience.
You can also use Google Analytics to help you to understand your audience and further optimize your content for engagement. Or, ask your audience directly what they like. In fact, this is a great form of engagement that not only helps you to better get to know your audience, but gives them an opportunity to contribute and feel valued.
How to Increase Social Media Engagement on Facebook
Facebook Live is a new feature of Facebook that enables you to engage your audience in a personalized way. Video adds value to your business, so give this one a shot!
When using Facebook Live, make sure to give your followers a heads up via Facebook post that you are going to be broadcasting. Include the date and time of the broadcast, as well as a brief description highlighting the value it will bring.
If Facebook Live isn’t your niche, you may instead want to try posting short videos to your business page. In fact, posting a native video on Facebook gets 2.38 times more likes, 2.67 time more shares, and 7.43 times more content!
How to Increase Social Media Engagement on Twitter
Twitter is the place for you to increase social media engagement via short but powerful exchanges with your followers.
One way to increase social media engagement on Twitter is to look at what is trending. If you use hashtags that align with what is popular among users, you will get more exposure and engagement. However, make sure to only use hashtags that are relevant to your business. Increased social media engagement only benefits your business if you have the right people engaging.
When your tweets contain links to a page on your website or a piece of content, be sure to make it clear to the user where this link will take them. This is a best practice for call to action buttons that applies to Twitter posts as well. For example, rather than saying “Check out today’s blog!”, write the title of the blog post or a quick descriptive phrase. Indicating the value a user will get if they engage with a post will increase their chances of doing so. Including a picture will also increase the number of clicks your post gets.
How to Increase Social Media Engagement on Instagram
Instagram is the social media platform where you can provide visual evidence of what your business is like.
If you want to increase social media engagement on Instagram, don’t just throw up a photo that is unfiltered, cropped improperly, or not captioned. Put some effort into it! Make your photos as visually appealing as possible, and use captions that reflect your company’s personality and resonate with your target audience.
Boomerang is an Instagram app that creates a unique form of content. It converts your clips into 1-second videos that loop in a back-and-forth manner. You can use Boomerang to show your business in action, your happy customers, or even the sillier side of your employees. Boomerang can help increase your social media engagement because the videos it produces are fun, unique, and most importantly, short. This easily digestible and entertaining content is quickly consumed by users and very frequently shared.
How to Increase Social Media Engagement on Snapchat
Snapchat is the most casual out of all your social accounts, so don’t be afraid to experiment here. Snapchat is about connection, not perfection.
Go Behind the Scenes
Use Snapchat to give your followers a behind the scenes view of your business. Unlike on Instagram, your posts don’t necessarily have to be perfect. In fact, Snapchat posts are meant to be raw and real. The more real you are in your snaps, the more you can resonate with your audience and provide common ground for them to engage with you.
Pass the Torch
Another way to increase social media engagement on Snapchat is to occasionally put someone else in charge of the account. The more perspectives of your business you can provide to your audience, the more opportunities you can create for them to engage.
With the number of consumers online today, social media engagement is an especially important tool for growing your business. With these tips, you can leverage social media engagement to raise brand awareness, attract new customers, and retain loyal customers.