When it comes to your online presence, you know your stuff. You have a website optimized for desktop and mobile. Your logo looks great and your Facebook page is up to date. Customers can find you where you want them to and they even occasionally leave a positive online customer review. Yet something is not quite right. You can’t put your finger on it, but you know you’re missing something.
The problem is that you’re running your business, not growing it. Marketing your business is a constant work in progress that requires consistent effort over time. If your business has hit a plateau, here are four actions you can take to give your business a marketing boost.
Review Your Web Analytics
Data isn’t just for measuring success after your efforts. It can also be used to determine subsequent steps and plan future campaigns. If you use Google Analytics, turn to the data to give your business a marketing boost. Look for trends that can give you content ideas. Check out your best performing website channels and see if you can apply any of its properties to your less successful ones. Evaluate your website performance, see if there are any areas that could use some improvement. Checking in on even just the basic Google Analytics metrics can provide valuable information for growing your business.
Update Your Website
Is your business website up to date? Make sure that visitors can easily navigate your site and get the most important information they need as quickly as possible. If your information is accurate and up to date, take a look at the quality of the content. Is it interesting? A good business website doesn’t just provide information; it provides an experience. Make sure your content resonates with your target audience but doesn’t overwhelm them. If your content is informative and interesting, does your website help to generate leads for your business? Offer something of value to visitors in exchange for their contact information. Use call to action buttons and phrases to encourage people to engage with your business. Your website doesn’t just represent your business. When designed properly, it can actually grow your business.
Try an SEM Campaign
Now that your website is looking fresh, it’s time to get more visitors. One way to do this is by getting your website in front of people where they spend a lot of their time: on search engines (like Google). In particular, the first page of search engine results. You can achieve this organically through search engine optimization, but this is a long term effort. In the meantime, you might want to try an SEM campaign. Paid search advertising is an effective way to get your website found by people searching for your products or services. This will not only increase traffic to your website, it will improve the quality of that traffic.
Try Facebook Advertising
Are you reaping all of the benefits of social media for business? Being consistently active, frequently engaging with followers, and putting out interesting and informative social media posts will help you to leverage social media to grow your business. However, if you are not advertising on social media, you may not be using it to its fullest potential.Facebook advertising works, so try it! With its advanced targeting settings and wide range of call to action options, an effective ad can be made for any business or offer.
Your data, your website, search engines, and social media make up just four of the many approaches you can take to boost your small business marketing. The key is to make sure that your efforts in each area are not just maintaining your business, but growing your business by supporting your marketing goals.