Intimidated by PPC and CPM and SERPs? Well it may be October, but digital advertising doesn’t have to be that scary!
With Halloween right around the corner, there are a lot of things that can spook you. Digital marketing doesn’t have to be one of them. You may even find that online advertising works better for you and your business!
So let’s see how digital advertising can take your business to the next level.
Being creative is key
First off, whether eye-catching images or dynamic features, digital ads are often interactive, meaning you can create a long-lasting impression on viewers. Advertising that moves the consumer to participate or actively engage is an effective method to increase awareness of your brand or product. Don’t be afraid to add video, music, or even a game to your marketing methods. Once you’ve caught a viewer's attention, they will want to dive deeper and discover what your business is all about. The possibilities are endless! It’s time to get creative.
Convenience can go a long way
Digital ads are fun, not scary! Think about it... your next customer is only one click away from your virtual storefront, so take advantage of the convenience factor. Make it easy for people to find and get to whatever they want, in that very moment. It never hurts to add your social media or website links into your advertisement either. There are a few ways you can maximize the convenience factor for your customers, take a look:
Rather than wasting ink on a banner to promote a product or deal that'll be limited to the people who happen to drive by or see that page of the paper, it might be more effective to include your promotion in a direct email blast. By doing this, you can reach more people directly, with targeting tools that send your banner to your customers, rather than waiting for them to come to you. You have the opportunity to share your new product or promotion with a specific demographic or geographic; try it out!
Wouldn’t it be nice if you never had to close your doors? Well with live chat, you really don’t have to. Incorporating 24/7 live chat into your website might be the perfect tool for you. Having someone there to answer questions about your business - and gather leads - at any time of the day can lead to happier customers and potentially even more sales.
Want to have your business appear in one of the first few spots on Google when your keywords are searched? Well you might want to dive into SEM (Search Engine Marketing). You can find new customers when they are looking specifically for your services! This great technique can be the perfect nudge for customers to contact you for more information, or it can even attract them to your doorstep!
Think about the sites you and your family use most. Is Facebook one of them? Probably. So why not advertise your business on sites that people browse multiple times of the day. Having your business and advertisements on sites like Facebook can easily increase traffic for your business. Facebook Ads offer precise targeting so your ad is solely being shown to people who are the most likely to be interested in your products. Social media can help you connect with your next ideal customer almost effortlessly.
Make social media your best friend
Speaking of Facebook, social media is an important aspect of becoming successful in the digital advertising world. So make sure you don’t get on social media’s bad side! Don’t underestimate the power of social media and how large a role it plays in your customers' daily lives. Social media gives you the opportunity to leave an impression on people you never could have reached before. The power of sharing posts and ads across all social media platforms is extremely effective these days with sites like Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat helping your business go farther.
And believe it or not, social media is the new form of word-of-mouth advertising. It’s been said that about 92% of consumers prefer recommendations from their family and friends over anything else they see or hear. Yes, this includes Facebook friends as well! So if you make one good impression, you essentially have made a hundred good impressions.
So this year, don’t be afraid to step into the world of digital advertising. We promise it's not so spooky!