Get Out of Your Marketing Drought

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Feel like your creativity has dried up?

Think you’ve done everything you can to market your business?

Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought.

Get Inspired

“Inspiration exists, but it has to find us working.” – Pablo Picasso  

Sometimes inspiration for a marketing strategy isn’t as easy to come by as you think. If a walk in the park usually inspires you, you might have to go for a run this time. Here’s how to put in a little more work to get inspired:

  • Try reading your “junk” mail
    • Do some research by looking at other businesses’ emails and newsletters. Find out what you like, what you don’t like, and why. However, be careful not to “borrow” too many ideas, and make sure to be original.
  • Study your favorite websites
    • Love that online shoe-shopping website? Spend some extra time on it (yes, you can still call it “work”), and figure out how to incorporate some of their useful features and qualities in your own efforts.
  • Check out your own website/blog/campaigns
    • Don’t forget to remember who you are as a business. Looking back at old marketing materials can inspire you to create new material that accurately represents your business.

Try something new

“If you only do what you know you can do – you never do very much” – Tom Krause

Always wanted to try a holiday theme? Go for it! Marketing can be fun when you are experimental, as long as you keep a professional eye. Plan out and research how to implement creative, new ideas into your pre-existing marketing materials.

  • Make it work
    • What will you need to make your new look come to life? You have your ideas and materials, so just go for it! Don’t be afraid to go full speed ahead with some of your new marketing tools.
  • Test it out
    • Now that you’ve created something new, ask family, friends, colleagues, that woman walking down your street, or your favorite sandwich shop employee what they think. Make sure their feedback is sincere and honest, and take any negative opinions to heart (sometimes you need a critical eye to bring you back to reality).
  • Keep it together
    • Staying organized can keep all your brilliant ideas in check, and save you from pulling all your hair out later. Make a list of what new ideas have worked for you, so you can use them again in the future.

Stay #relevant

“The facts of the present won’t sit still for a portrait. They are constantly vibrating, full of clutter and confusion.” – William MacNeile Dixon

It can be tricky to keep up with trends and topics, but staying up to date on current events (and themes) is a surefire way to relate your business to customers. Websites and apps such as TheSkimm, BuzzFeed, and other news sites provide trending topics and easy-to-read stories daily. Social networks like Facebook and Twitter offer a “Trending” section, where you can find updates on Top Trends, Politics, Science and Technology, Sports, and Entertainment.

Use these current events to your advantage! A great example of this is frozen-pizza-brand DiGiorno’s Twitter account. DiGiorno uses national holidays such as #NationalCatDay and #NationalPoetryDay to relate trending topics and events to frozen pizza. They also tweet during sporting events, such as #BALvsPIT, which are very popular times for consumers to be eating pizza. Each of these pizza-pun-filled tweets reaches Digiorno’s 93K followers.

Help out

Now that you have some ideas on how to get out of your own marketing drought, here’s how to help out the residents of California facing the ongoing severe and dangerous drought. Donate here. Donations fund research for water processing technology, water filtering, and water conservation techniques, which will make clean water more available for those suffering.