Feel like your creativity has dried up?
Think you’ve done everything you can to market your business?
Don’t worry; there are endless ways to use new marketing techniques and tools to get you out of your marketing drought.
“Inspiration exists, but it has to find us working.” – Pablo Picasso
Sometimes inspiration for a marketing strategy isn’t as easy to come by as you think. If a walk in the park usually inspires you, you might have to go for a run this time. Here’s how to put in a little more work to get inspired:
“If you only do what you know you can do – you never do very much” – Tom Krause
Always wanted to try a holiday theme? Go for it! Marketing can be fun when you are experimental, as long as you keep a professional eye. Plan out and research how to implement creative, new ideas into your pre-existing marketing materials.
“The facts of the present won’t sit still for a portrait. They are constantly vibrating, full of clutter and confusion.” – William MacNeile Dixon
It can be tricky to keep up with trends and topics, but staying up to date on current events (and themes) is a surefire way to relate your business to customers. Websites and apps such as TheSkimm, BuzzFeed, and other news sites provide trending topics and easy-to-read stories daily. Social networks like Facebook and Twitter offer a “Trending” section, where you can find updates on Top Trends, Politics, Science and Technology, Sports, and Entertainment.
Use these current events to your advantage! A great example of this is frozen-pizza-brand DiGiorno’s Twitter account. DiGiorno uses national holidays such as #NationalCatDay and #NationalPoetryDay to relate trending topics and events to frozen pizza. They also tweet during sporting events, such as #BALvsPIT, which are very popular times for consumers to be eating pizza. Each of these pizza-pun-filled tweets reaches Digiorno’s 93K followers.
Now that you have some ideas on how to get out of your own marketing drought, here’s how to help out the residents of California facing the ongoing severe and dangerous drought. Donate here. Donations fund research for water processing technology, water filtering, and water conservation techniques, which will make clean water more available for those suffering.