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5 Tips for a Successful New Year

Elizabeth VincentMarketing StrategySeasonalWebsites

5 Tips for a Successful New Year

It’s New Year’s Eve!

The cusp of a fresh, new year just full of potential. What will your business achieve in 2016?

The eve of a bright new year is the perfect time to think about the future and what you hope to achieve. It’s also the perfect time to make plans and define how you’ll make those goals come true. In this era, expanding into new areas of digital marketing is a powerful way to reach your objectives!

Whether your resolutions are online or off, digital tools can help you get there.

Here are a few tips for a successful new year:

Upgrade your digital presence

It’s always good to freshen things up and get with the times. If you don’t have a website - get one! If you have one, take a look and see what you can update. Fresh content is good for SEO, and making sure your website is Responsive, informative, and engaging is always important.

Use analytics to measure - and improve - your success

Analytics offer insights that are too good to ignore! Google Analytics and similar platforms provide you with real data to show what’s working and what’s not. See the impact your campaigns are having, and learn how to adjust them to make them even more effective.

Don’t get hung up on click-through rates (and other bad metrics)

Make sure you’re measuring your campaign success through the metrics that tell the whole story. When it comes to display advertising, CTR just isn’t the right measurement. Define your success by reach, boosted website traffic, better brand awareness, and other numbers besides who clicked. Whatever campaign you're running, make sure you're looking at the right data to measure success!

Bring quality customers back

You’re losing web traffic. It’s true! If you’re not using Retargeting, you’re losing valuable potential customers. Stay on the minds of customers who visit your website so that when they’re ready to buy or make a call, they remember your business.

Build good relationships - not bad blood

Nobody likes a bad review, but when it comes to responding to negative comments online, it’s best to take the high road. Respond, but do it in a way that doesn’t make the situation worse. Be polite, take it offline, and keep an open mind to listen to your customers’ concerns.

What tips are you going to take with you into the new year. What do you hope to achieve with your business in the coming months?

Who knows what 2016 might bring! Make your new year the best it can be.

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