Whether you call it Fall or Autumn, there is just something special about the season that makes it stand out.
Maybe it’s the scents of pumpkin, nutmeg and cinnamon that start to make their way into the air or the beautiful colors all around us as the trees begin to change, but either way, we’re thrilled that Fall is finally here!
Since it’s hard not to Fall in love with everything the season has to offer – we always look to the things we like most for inspiration in our digital world.
Here are 3 quick tips on how you can translate a few of your favorite things into successful business practices!
Layer it on…
- Fall is the perfect season for layering. No outfit is complete without boots, a comfy sweater, a nice scarf, and a cozy vest. Take a cue from your own wardrobe and apply layers to your digital strategy!
You can run a direct email marketing campaign, and send potential clients to a dedicated landing page. Sure – that’s great on its own, but take it to the next level by adding a retargeting pixel to your landing page. You can then remind those clients that did click through on your email of your business with more display advertising online.
The effect is much greater than simply sending an email over and over again to the same potential clients. You are making your brand known through multiple channels by layering different campaigns, which will help build the consumer’s confidence and familiarity with your brand.
…Revisit the basics…
- It’s the perfect season for comfort food, the meals that always take you back in time and to memories of home. It’s warm, familiar, and just so – well – comforting. Why not go back in time with your business too?
Revisit the basics and take a look at the staples of your digital strategy and online presence. How are your business listings and website looking? Could they use a touch-up? Consider using a reputation monitoring or management tool to help you check out your image and keep tabs on your presence online. You’ll find comfort in knowing that your business well represented in the digital space.
…and don’t be afraid to Celebrate!
- Fall Harvest itself started out as a celebration of an abundance of food and crops. Today, we continue to celebrate with our own abundance of holidays and occasions – Columbus Day, Oktoberfest, Halloween, Thanksgiving – just to name a few!
You don’t need to wait until the end of 2015 to reflect on all that has been accomplished this year. Instead, take some time now to look at your business and share your success stories! Utilize your company’s social media accounts, blog, and/or website to share updates and good news about your business. It is always good to have fresh content to help with your organic rankings on the Search Engines, but it also is an opportunity to share a personal touch with your clients and community.
Take it a step further and celebrate your customers! Thank them for their support and business; after all, your clientele can be your best marketers! Plus, running a special contest or promotion for your biggest fans can help grow your audience base and reward your loyal customers all at the same time.
There is a lot of inspiration that you can pull from the season. So the next time you’re sipping on your pumpkin spiced latte, give some thought to how you can re-focus on digital. You might be “fall”-ing back, but your business will certainly be “spring”-ing forward!