617-249-2600

The (Social) Times are A-Changing

Megan CadiganSocial MediaTwitterPinterest

The (Social) Times are A-Changing

Like the great Bob Dylan once said, the times they are a-changing. With the New Year now underway, it's the perfect time to look at what's going on in the world, particularly when it comes to the ever-shifting digital landscape.

Times certainly are changing in the social media world, for better or worse we’ll have to see. There’s big news in Pinterest’s corner for businesses, Twitter’s making headlines with some updates, and even MySpace (blast from the past, right?) is making a comeback with a serious facelift.

Like so many things, social media changes to keep up with the times, to get new users, to add more capabilities, to rival, to be the first at something… and so on. Take a look at these three happenings in the social media world right now:

Pinterest is making the leap onto the business side of social.
They are now offering business accounts where, instead of your name, the page represents your company. Though there won’t be too much of a difference between regular personal accounts and the new business settings, there are a few exciting new features. Both personal and business accounts will have "Follow” buttons in addition to the usual “Pin It" option, and they’ll now be able to embed widgets showcasing their pins and profile, which is new, all in an effort to help drive engagement. Pinterest is also offering up case studies of businesses like Etsy and Jetsetter which have successfully used the network to increase customer reach, drive traffic to their sites, and engage their strongest advocates. In addition, they’ve published some “best practice” guidelines for business owners to illustrate how to use Pinterest to its fullest potential.

Twitter is now in the works of kicking Instagram to the curb, much like what they did with LinkedIn.
Instagram users will no longer be able to upload their photos to Twitter or find their friends. To upload photos to Twitter, you will need to go to Pic.Twitter.Com- Twitter's own photo sharing service. This service, like Instagram, will offer the different hipster filters that everyone enjoys. Because what’s the use of taking a picture if you can’t use trendy filters, right? This new business break-up is thanks to Facebook’s recent purchase of Instagram, and now Twitter will want to compete. It seems like Twitter is the Taylor Swift of the media world with all these relationships and break-ups. It makes us wonder if Twitter will break up with Facebook at some point? We don’t know anything yet, but we’ll be sure to keep the tissues ready.

Myspace is making a comeback!
Some may think that it will rival Facebook, but it may not completely. Myspace, now dubbed the New Myspace, has gone through a major design overhaul. The new layout will have a "Pinterest-y" feel, though you’ll scroll horizontally not vertically. Like the original, the new Myspace will still be all about the music and it’ll now include streaming from both Spotify and Deezer. It will allow users to create and share playlists, discover and keep up with artists, buy tickets, and more. In fact, Justin Timberlake is a huge backer in this. He says he wants more "quality of engagement v. quantity." This new version won't be limited to just musicians either; it will be great for other artists including filmakers and producers.

For these three mega social sites, the possibilities are endless. From kickoffs to comebacks, the social media world is one heck of a roller coaster ride. You’ll never know what they will come up with next! We sure can’t wait to see.

comments powered by Disqus