Finding your community’s unique flavor and incorporating it into your marketing plan can make your company stand out as a first-rate enterprise in the eyes of potential consumers.
We’ve all heard about targeting our consumer base, but what if the consumer speaks a different language? Small businesses often find themselves catering to a bilingual or multi-ethnic sector of their community. The challenge lies in reaching the consumer that occupies an under-represented portion of the overall community. It can be difficult to bridge cultural and linguistic gaps and appeal to those sectors that might turn into revenue sources. So, how DO you market your brand/product to someone who doesn’t speak the same language?
Want more specifics on multicultural marketing? Stay tuned! We’ll be rolling out more blog posts on the topic in the coming months.