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Tablets and what they mean for your small business

Frank KwokTechnologySEOSEM

Tablets and what they mean for your small business

As I write this blog with my new 7 inch tablet, I’m thinking about how these small, lightweight devices will drastically affect how people browse the web. In the past couple of years, it seems people have been swarming to get their hands on the newest and greatest tablets on the market, from iPads and iPad Minis to Nexus 7 Android tablets and more. According to TechCrunch, the number of tablet users in the US is estimated to be 90 million by 2014. This is definitely something you won’t want to overlook.

Think about it this way: people are no longer confined to their desktop PCs and are browsing the web with increased mobility every day. The size of a tablet sits in the perfect middle ground between the portability of a smartphone and usability of a personal computer. A large portion of your website’s traffic will inevitably come from tablet users.

A huge game changer of the mobile and tablet market is the new voice searches like Google Voice Search (GVS) and Apple Siri. These new features allow users to dictate their search, asking their questions out loud, and their device announces the answers in return. For example, users can ask trivial questions such as:

Q: “How old is Tom Cruise?”
A: “Tom Cruise is 50 years old.”

or

Q: “How long is the Golden Gate Bridge?”
A: “The Golden Gate Bridge has a length of 8,980 feet.”

But far more importantly, potential customers can use voice search and their tablets to find local businesses:

Q: “Find me some local restaurants”

A:

The tablet uses its internal GPS to display relevant results local to the user. As a business owner, you should be thinking about how to make sure your name comes up!

If you want to show up in mobile and tablet search results, you’ll need to understand how to take advantage of these new technologies. Many businesses do not make the effort to put themselves front and center on the web, despite the fact that the internet is where many customers find businesses nowadays. In fact, many of my favorite local businesses have little or no web presence at all! It’s a shame because I love their services and would hate to see them lose customers from their lack of online presence.

These days, there are many available resources and tips to gain web search presence. For instance, to make your business to show up on the voice searches I mentioned, it is just a matter of taking 5 minutes to register your business with Google Places. But that alone is not enough. I highly recommend building a clean website that is optimized for mobile devices like tablets. Take advantage of Search Engine Optimization (SEO) services and consider building responsive design web pages to look your best on mobile screens. For additional web and search visibility, think about investing in Search Engine Marketing (SEM) services.

Despite traditionally being a desktop user, I, like so many others, am in love with my small, portable tablet. I can’t help but foresee the popularity of mobile and tablet devices growing and growing. This is the time to leverage these new technologies and get in on the ground floor helping users find your business with the tools they use most.

With these new conveniences, users can easily find your business anywhere they go. All you have to do is take that extra step to meet them halfway.

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