Mobile advertising: Generate new leads and customers for your business
“If your plans don’t include mobile, then your plans are not finished.”
- Wendy Clark, Senior Vice President, Integrated Marketing of Coca Cola.
Is mobile advertising a marketing solution for your business yet? Mobile advertising is trending its way into the advertising world each year; it’s not all about advertising the traditional way anymore. According to comScore, 42% of U.S. mobile phone owners are now smartphone users (approximately 98 million people in the U.S.). As a business owner, this is an opportunity for you to reach and engage with new and existing clients, both locally and globally.
Mobile ad spend is estimated to reach $2.5 billion by 2014 in the U.S. With that number on the rise, mobile advertising should be a part of your marketing campaigns to reach a greater audience. By adding mobile advertising into your marketing campaign along with television, print, and online, smartphone users are more likely to remember your business. More and more consumers are turning to their smartphones regularly to do everything from shopping to local searches. According to Google, 41% of U.S. consumers notice advertising on their smartphone while they use a search engine, and at least 29% of them make a purchase on their smartphone on a monthly basis. This can lead to more consumers going back to your site after seeing your ad on their mobile device.
Here are a few options available for mobile advertising:
- Mobile web - banner ads
- SMS/MMS - text/image messages
- Mobile video - playing an ad before the start of the video
- Applications - banner and/or text ads
Mobile advertising will continue to grow and make a significant difference in how you can brand and promote your business. By advertising on mobile, you have a greater chance to generate new leads with an attractive 98 million users on their smartphones. Don't miss out on those potential customers that haven’t seen your ads in print or online.
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