617-249-2600
  1. Digital Dollars: How Google Analytics and Data Make You Money

    Cynthia Andre

    Thumbnail for article Digital Dollars: How Google Analytics and Data Make You Money.

    As a business owner, it’s important to ask yourself, “Am I taking the right steps to track my business online and target my customers effectively?” If the answer was “not really,” “I think so” or “ummm..”, then you may be missing out on a higher volume of potential business.   

    Below are 3 essential questions that will help you determine how to pinpoint your audience and leverage your data to drive leads and turn it into new streams of revenue.

    Do you have Google Analytics installed on your website?

    Google Analytics is a free and powerful tool that easily installs on your website. In no time, you can have data that tells you all about your site: who is visiting, from which channels and websites they are finding you, what pages are they visiting, and how long are they spending on your site for each visit.

    This is incredibly valuable, as you can use that data to influence marketing, strategy, and tactics to grow your target audience.

    Without analytics tracking, your online storefront has no visibility into who is shopping, and what purchases and actions they take. It makes you guess what works and what doesn’t and leaves...

    Read more...
  2. The Meaning Behind the Masterpiece - What Makes an Effective Logo?

    Robert Furness

    Thumbnail for article The Meaning Behind the Masterpiece - What Makes an Effective Logo?.

    On average, small and medium sized businesses spend about $400 / month on marketing. During this time, you’re constantly staying up-to-date on the latest market trends and adjusting your SEO, pay-per-click, and retargeting to match. But how much time and thought have you actually put into your logo design, and what it means to your customers? As you work through the process, keep the following design elements in mind....

    Read more...

  3. Older Articles