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  1. We Have a Winner! Why Contest is King

    Michael Terry

    Thumbnail for article We Have a Winner! Why Contest is King.

    “YOU WIN!”

    Two of the smallest words in the English language, yet everyone everywhere yearns to hear them hurled in their direction - loudly and often.

    But what makes this tiny phrase so hugely important? Is it an affirmation of their value as a person? To some. Does winning create a fun spectacle everyone can enjoy from start to finish? It can.

    Or, does that tiny phrase mean that, out of tens, hundreds, thousands of people who took action in a single, competitive event, A CONTEST, they are the best? Chosen? Special?

    That’s it...

    Like the legendary Vince Lombardi said, “Winning isn’t everything, it’s the only thing!

    A Win-Win Situation

    The great news is that companies - both large and small, looking to earn more clients, more email addresses, and more engagement for their brand - can harness the immense power of a shiny contest for themselves, and create something that is not only good for others (because they can claim victory) but also good for business!

    Here’s how:

    1. Use Social Media: Creating a contest on social media is a no-brainer. People use social media every day, multiple times a day. They love it. If you take steps to...

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  2. Why Your Business Needs a Landing Page

    Alexander Evans

    Thumbnail for article Why Your Business Needs a Landing Page.

    Landing pages, if done correctly, will almost always increase your leads. When tied to a campaign, landing pages provide a consistent experience and drive conversions. Landing pages not only generate additional revenue, but also help you gain valuable insights into your ideal customer demographics and adapt your strategies accordingly...

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