According to the U.S. Small Business Administration, companies invest between 1 and 10 percent of their gross sales in advertising.
Many small business owners start out solo. Over time, however, you’ll have to hire more help. You might start with a support person, take on a salesperson, and hire a customer service representative.
Not long after those key hires, you start to wonder – could I get better marketing results if I used a marketing company? But, how do you know when it’s time to stop doing it yourself?
Here are five signs that it may be time to hire a marketer:
1.) Marketing is at the Bottom of Your To-Do List
We get it. You’re doing five jobs at once. It only makes sense to give priority to the ones that immediately pay the bills and keeps your business afloat. You know that marketing your business takes time and strategy, and so it quickly moves to the bottom of your pile. Since marketing is the only thing a marketing company does, you can devote more attention to running your business knowing that your marketing is being done by highly skilled marketing...Read more...