The New Year is in full swing. Businesses are hoping to continue the trend of high sales and web traffic that occurred during the holiday rush. Facebook ads are a great way to keep riding that high-sales wave.
When considering advertising on Facebook for business, there are a few key elements that must be identified and examined. It takes more than just adding some text and a few low resolution images of your storefront, and calling it a day.
Looking at your business objectively can be an invaluable tool in recognizing the best way to convey your messaging and identifying the most effective tactic in creating your ad.
This process can be broken down into three easy steps:
1. Review your Ad Copy
What messaging are you looking to use? Is your messaging consistent with Facebook’s limitations? Step outside of your everyday role and think about what you would want to know about your promotion if you were a potential customer. Once your message is identified and it is within Facebook’s limitations, you are most of the way there!
2. Use High Resolution Images
Do the images in your ad need to...Read more...