1. Shop Small! Small Business Saturday 2015

    Henry Loughlin

    Thumbnail for article Shop Small! Small Business Saturday 2015.

    You can't compete with the big box stores when it comes to their Black Friday deals.

    But you're in luck - you don't have to!

    If you don't compete with sales for Black Friday, how will you attract customers? Easy. Draw them in with your own great promotions on a day dedicated to local businesses like yours. Shine a light on yours this Small Business Saturday!

    So what exactly is Small Business Saturday?

    In its fifth year, Small Business Saturday is a day celebrating and supporting companies in your community after the mass-produced mania of Black Friday. It is the product of American Express and the Small Business Administration joining forces to encourage folks to get out and buy from local businesses. With Black Friday geared toward the sheer number of doorbuster sales and nationally-syndicated commercial efforts, Small Business Saturday provides an opportunity for local stores and family-owned retailers to make their mark, and for customers to enjoy contributing to their local economy.

    What can you do?

    One thing that all small businesses can do before and during Small Business Saturday is use your social channels. By highlighting sales or other incentives through...

  2. 3 Reasons To Think About Digital This Thanksgiving

    Elizabeth Vincent

    Thumbnail for article 3 Reasons To Think About Digital This Thanksgiving.

    Are you thankful for online marketing? Saying “thanks” for the Internet may seem silly, but when it comes to your business, the impact of digital tools is immeasurable. Well, actually, it’s extremely measureable! That’s part of the charm - and value - of digital marketing. Here are 3 reasons you should be thinking about digital when you sit down to your turkey dinner this year...


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