In a previous Social for Business Blog, we highlighted why social media is essential for business. Now, we’ll explore what the best kinds of content actually are, where to post them, and how to ensure you make the most out of your social media marketing dollars.
Making the Most of Social in the B2B Sphere
The first step is to choose your network(s) based on your goals. In other words, what do you hope to accomplish through social media and what is the best network through which to do it?
From a B2B perspective, the most relevant networks include Facebook, Google+, and LinkedIn. If your goal, for example, is to build a larger professional network and engage potential employees, LinkedIn may be the optimal social media network for you.
Once you’ve chosen the best platform (or combination of platforms), it’s time to create an account and start posting. Remember, managing a commercial page is more than just absentmindedly sharing post after post. Because the goal is often to foster engagement with your customers for your brand - and ultimately drive leads - you want your posts to be engaging and informative.
If you ever find yourself at a loss for...Read more...