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  1. Social Media Day 2015: Get Social!

    Elizabeth Vincent

    Thumbnail for article Social Media Day 2015: Get Social!.

    Happy Social Media Day!

    It’s 2015 and social media is no longer just that thing the kids are doing. These days, social is everywhere and everything is social.

    Assuming you’re the savvy business owner you are, you’re already on social media. You've got a Facebook business page and a Twitter handle. You’re posting and commenting and retweeting.

    But are you really taking advantage of all that these digital platforms can do for you?

    Let’s start with the basics:

    What social media platforms can I use?

    What even counts as social media today? Here are a few of your top options for communicating and engaging with customers, fans, and industry professionals:

    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • Pinterest
    • Instagram
    • Snapchat
    • Blogs
    • Slideshare

    ... And those are just the most common platforms you’ll hear around the watercooler.

    Now let’s move on to what to do once you’ve got your accounts locked and loaded:

    How do I use my social media pages effectively?

    We’ve rounded up a few of our top blog posts all about social media - from classic Facebook to avant-garde Snapchat, and a few in between for good measure.

  2. In the News: A Mobilegeddon Recap

    Elizabeth Vincent

    Thumbnail for article In the News: A Mobilegeddon Recap.

    Remember “Mobilegeddon”? Back in April of this year, Google rolled out an algorithm update that shook website owners to the core. This update was expected to have significant impacts on any websites that didn’t meet Google’s newest standards. It struck fear in the hearts of the SEO community. But what really happened after the April 21st roll-out? Did it really have that great of an impact?...

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