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  1. How To Make Your Blog Stand Out

    Tim Laffin

    Thumbnail for article How To Make Your Blog Stand Out.

    Content is what resonates with people the most. It is the measure by which they will (or will not) remember your business, long after the first impression has been made. In this age of digital media and online research, blogging for your business is a statistically proven tool for building your brand voice, strengthening your online presence, and  attracting more customers.

    In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog; and companies that post even just 1-2 times per month have 67% more sales opportunities than companies that do not blog. However, as content becomes more and more accessible, it is important to know how to make your blog stand out from the crowd and focus in on the right people. The tips below will provide some guidelines on how to improve your blog and how to get more blog readers.

    Make Your Blog Resonate With Its Readers

    In order to make your blog stand out, your content must resonate with your target market. Your blog post content must be something they want to read, not just something they should read. For example, if you’re a financial advisor and you write a piece...

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  2. Why Your Business Needs a Website

    Kristen McCormick

    Thumbnail for article Why Your Business Needs a Website.

    In today's digitally dominated world, having a business website is as necessary as it once was to be listed in the Yellow Pages. In fact, 85% of consumers use the internet to find local businesses. If your business is not on the web, it's not existing in a world where most consumers are spending their time. So, why exactly does your business need a website? Well...

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