Two of the smallest words in the English language, yet everyone everywhere yearns to hear them hurled in their direction - loudly and often.
But what makes this tiny phrase so hugely important? Is it an affirmation of their value as a person? To some. Does winning create a fun spectacle everyone can enjoy from start to finish? It can.
Or, does that tiny phrase mean that, out of tens, hundreds, thousands of people who took action in a single, competitive event, A CONTEST, they are the best? Chosen? Special?
Like the legendary Vince Lombardi said, “Winning isn’t everything, it’s the only thing!”
A Win-Win Situation
The great news is that companies - both large and small, looking to earn more clients, more email addresses, and more engagement for their brand - can harness the immense power of a shiny contest for themselves, and create something that is not only good for others (because they can claim victory) but also good for business!
1. Use Social Media: Creating a contest on social media is a no-brainer. People use social media every day, multiple times a day. They love it. If you take steps to...Read more...