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  1. The Power of Online Customer Reviews

    Kristen McCormick

    Thumbnail for article The Power of Online Customer Reviews.

    In today’s digital world, the online presence of any business is a priority. You build a website, you include customer testimonials, you create social media profiles, you regularly update your Google business listing. However, your online reputation isn’t just the result of what you generate on your end—it’s all instances in which your business appears online, including online reviews. With the prevalence and power of online review sites like Yelp, Google+, and Angie’s List, it is essential to understand the impact they have on your business, and how you can use reviews to build your online reputation.

    Online Customer Reviews

    Online customer reviews serve to highlight—positively or negatively—various aspects of your business, including products, services, purchase interactions or customer support engagements.

    Online customer reviews are found in a number of different places, including but not limited to:

    • General search engines that provide local results, such as Google or Yahoo
    • Directory sites such as Yelp and YP.com
    • Niche sites such as TripAdvisor for travelers and UrbanSpoon for restaurants
    • Paid review sites like Angie’s List
    • Social media sites like Facebook

    While these sites contain direct reviews and star ratings, there are other forms of online reviews, such as

    • Third party blog posts and articles 
    • Comments on your business blog
    • Social media...

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  2. SEM Campaigns: Writing Ad Copy

    Kristen McCormick

    Thumbnail for article SEM Campaigns: Writing Ad Copy.

    Writing ad copy for pay-per-click ads is a delicate process that takes time, thought, and a lot of practice. This post will provide tips and guidelines for writing ad copy that will yield the most success for SEM campaigns.

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