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  1. Facebook Advertising: 3 Steps for Success in the New Year

    Kevin Smith

    Thumbnail for article Facebook Advertising: 3 Steps for Success in the New Year.

    The New Year is in full swing. Businesses are hoping to continue the trend of high sales and web traffic that occurred during the holiday rush. Facebook ads are a great way to keep riding that high-sales wave.

    When considering advertising on Facebook for business, there are a few key elements that must be identified and examined. It takes more than just adding some text and a few low resolution images of your storefront, and calling it a day.

    Looking at your business objectively can be an invaluable tool in recognizing the best way to convey your messaging and identifying the most effective tactic in creating your ad.

    This process can be broken down into three easy steps:

    1.  Review  your Ad Copy

    What messaging are you looking to use? Is your messaging consistent with Facebook’s limitations? Step outside of your everyday role and think about what you would want to know about your promotion if you were a potential customer. Once your message is identified and it is within Facebook’s limitations, you are most of the way there!

    2.  Use High Resolution Images

    Do the images in your ad need to...

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  2. Have a Super Season

    Elizabeth Vincent

    Thumbnail for article Have a Super Season.

    We’re into February now and that means two things: (1) the year is well underway and (2) the Super Bowl is this weekend. But... what can you learn from the Super Bowl (other than how to devour buffalo wings and 7-layer dip and still save room for more) and how can you apply that to your business? Bowl over your customers with these 3 digital marketing tips!...

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