Your Facebook newsfeed is filled with many things these days. Babies being born, old friends getting married, and the always “exciting” political rant. But among the memories and the baby bump updates, advertisements are scrolling within the feed.
These ads are different from other online techniques. They’re not the commercials that interrupt your attention from the latest Beyoncé video on YouTube. They’re not the dreaded pop-up ad you thought you figured out how to block in 2005. These advertisements are streaming into your newsfeed and doing something different- they’re blending in.
Images used in Facebook advertisements are as important as the ad itself, but it’s more than just standing out in a sea of selfies.
“Remember that your ad may show in someone’s News Feed, and it should feel like it belongs there. Your image is competing for people’s attention with stories from their friends and family.” This is so important to consider when the competition is your customer’s family and friends, not other businesses. The standard for imagery on these ads becomes completely different. It also goes hand-in-hand with restrictions and guidelines from the all-powerful land of Zuckerberg.
Standing out on Facebook is fitting in on Facebook. Many techniques are used when it comes to choosing the ideal image for an advertisement on Facebook’s newsfeed. Gathered below are six of the most important tips to remember.
We’ve heard it all before, a picture is worth a thousand words. For Facebook, a picture is worth a thousand Likes, shares, comments, and even leads. This is your opportunity to fit between Grandma’s selfies and Beyoncé’s headlines and speak to your target audience directly with your ads.
As a business owner, it’s time to roll up your sleeves and put your best image forward.